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3 Best Alternatives to Adobe analytics in July 2024

Alternatives & Competitors to Adobe analytics

1
Mixpanel

1 year free
2
Amplitude

12 months free on the Growth plan
3
Hotjar

1 month free on Business plan

Here are competitors or alternatives to Adobe analytics and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Adobe analytics for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Adobe analytics that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Adobe analytics. Discover sofware like Mixpanel, Amplitude or Hotjar.

List of Alternatives to Adobe analytics

From Data Analytics tools, we have selected the best alternatives to Adobe analytics based on reviews for each solution and similarities with Adobe analytics. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

Display alternatives with deals only

1. Mixpanel

Product analytics platform

4.4 (13 reviews)

1 deal available | Redeemed by 671 members

Data Analytics

1 year free

Save up to $50,000

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to Adobe analytics

Mixpanel has better positive reviews than Adobe analytics: 92 vs 91

Adobe analytics pricing plans are more competitive than Mixpanel: 4.1 vs 4.0

Mixpanel is better at number of features than Adobe analytics: 55 vs 41

Why is Mixpanel a good alternative to Adobe analytics?

I believe Adobe Analytics is a great alternative to Mixpanel due to its comprehensive suite of analytics tools. Adobe Analytics offers a more in-depth analysis, including multi-channel data collection from online and offline sources, predictive analytics, and advanced segmentation. This allows businesses to gain a holistic view of their customer interactions and behaviors.

Moreover, Adobe Analytics supports real-time analytics, enabling businesses to make quick decisions based on current data. It also offers excellent integration with other Adobe products and various third-party platforms. While Mixpanel is excellent for event tracking, Adobe Analytics delivers a broader range of analytical insights that can be crucial for business growth and strategy development. Therefore, for businesses looking for an all-encompassing solution with robust features and integrations, Adobe Analytics can be a superior choice.

What are the differences between Mixpanel and Adobe analytics?

I find Adobe Analytics and Mixpanel to be two powerful analytics tools, but they differ in several ways. Adobe Analytics is a comprehensive platform that allows users to collect, organize, and analyze data from various sources. It's specifically designed for large enterprises with complex needs and offers deep segmentation, real-time analytics, multi-channel data collection, and predictive analytics. Conversely, Mixpanel is much simpler and more user-friendly. It focuses on analyzing user behavior across platforms and is more suitable for startups and mid-sized companies. Mixpanel enables users to track events, create funnels, and perform A/B testing. While both tools provide valuable insights, Adobe Analytics provides a more holistic view of business operations whereas Mixpanel offers a more focused approach on user interaction.

2. Amplitude

Online analytics platform

4.5 (13 reviews)

1 deal available | Redeemed by 286 members

Data Analytics Customer Experience

12 months free on the Growth plan

Save up to $1,000

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.