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Email marketing software is used to create, send, and track email campaigns for businesses, from startup to a large company. It helps to build strong customer relationships by enabling businesses to easily send personalized emails to their clients. Email marketing software provides features such as contact management, email automation, and analytics, to help businesses maximize the impact of their email campaigns and optimize their email marketing strategies. It also allows businesses to easily manage their email lists and segment their audiences into targeted groups, enabling them to send more personalized, targeted emails.