10 Best Alternatives to Amplitude in May 2024

Alternatives & Competitors to Amplitude

  1. 1. Hotjar
  2. 2. Mixpanel
  3. 3. Segment
  4. 4. CleverTap
  5. 5. Bright Data
  6. 6. WebEngage
  7. 7. Jepto
  8. 8. Apphud
  9. 9. Howuku
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Here are competitors or alternatives to Amplitude and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Amplitude for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Amplitude that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Amplitude. Discover sofware like Hotjar, Mixpanel, Segment or CleverTap.

List of Alternatives to Amplitude

From Data Analytics tools, we have selected the best alternatives to Amplitude based on reviews for each solution and similarities with Amplitude. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hotjar

Description

Hotjar will allow you to understand the user behavior on your site as well as its strengths and weaknesses.

Hotjar compared to Amplitude

Hotjar has better positive reviews than Amplitude: 97 vs 94

Hotjar is better at ease to use than Amplitude: 4.5 vs 4.0

Hotjar is better at value for money than Amplitude: 4.5 vs 4.3

Hotjar has more features than Amplitude: 79 vs 31

Hotjar: Pros & Cons

Simplicity: The interface is readable and the software is easy to learn
Accuracy: The user data is detailed
Rich information and insights: The software provides many insights to improve the user experience on your website
Price: The price is quite high even though a limited free version is available
Confidentiality: The data collected may be without the users’ permission
Website performance: The tool consumes a lot of resources

Best features

  • - Visitor recordings

  • - Conversion funnels

  • - Form analysis

  • - Feedback polls

  • - Incoming feedback

  • - Behavior analytics

  • - Visitor segmentation

  • - Surveys

Hotjar pricing

Plus

$41 / month

Business

$105 / month
3 months free on the Business plan (Save $150)
Get deal
logo mixpanel

Description

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to Amplitude

Amplitude has better positive reviews than Mixpanel: 94 vs 92

Amplitude is better at customer support than Mixpanel: 4.5 vs 4.0

Amplitude pricing plans are more competitive than Mixpanel: 4.3 vs 4.0

Mixpanel is better at number of features than Amplitude: 55 vs 31

Why is Mixpanel a good alternative to Amplitude?

Mixpanel serves as a compelling alternative to Amplitude for businesses seeking advanced product analytics and user behavior tracking. Mixpanel specializes in event-based analytics, offering granular insights into user interactions, product usage, and customer journeys. What sets Mixpanel apart is its ability to provide deep analysis of user behavior, cohort analysis, and retention tracking, enabling businesses to make data-driven decisions for product optimization and user engagement. While Amplitude offers quantitative analytics and event tracking, Mixpanel's strength lies in its robust event-based tracking and analytics capabilities, positioning it as a valuable alternative for businesses prioritizing in-depth understanding of user behavior and product performance.

What's the difference between Mixpanel and Amplitude?

Mixpanel and Amplitude are both prominent players in the realm of product analytics, each with its own strengths and differences to consider when choosing the right platform for your analytics needs.One significant difference between Mixpanel and Amplitude is their approach to user analytics. Mixpanel is renowned for its event-driven analytics, focusing on tracking specific user interactions within your product.

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Best features

  • - Experiments

  • - Data warehouse connector

  • - Impact report

  • - Cohort analysis

  • - Event tracking

  • - Funnel analysis

  • - Retention analysis

  • - User profiles

  • - Notifications and messaging

  • - Data export and API

Mixpanel pricing

Enterprise

Contact sales

Starter

Free

Growth

$24 / month
1 year free (Save $50,000)
Get deal
logo segment

Description

Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

Segment compared to Amplitude

Segment is a better solution based on percentage of positive reviews than Amplitude: 97 vs 94

Segment is a better solution for customer support than Amplitude: 4.8 vs 4.5

Segment's user interface is more convenient than Amplitude: 4.8 vs 4.0

Segment pricing plans are more competitive than Amplitude: 4.6 vs 4.3

Segment is more versatile than Amplitude: 97 vs 31

Segment: Pros & Cons

Support: The customer service is attentive and available
Ease of use: Implementation is fast and many integrations are available
Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Price: Can be expensive for some users or for small companies
Coding: It is sometimes necessary to know how to code to have access to certain features
Maintenance required: Companies must budget for maintenance

Best features

  • - Integrations

  • - Unified contact files

  • - Real-time audiences

  • - Customer journey and touch points

  • - Track the performance of your mobile apps

  • - Track customer behavior across your e-commerce site

  • - Store and analyze data easily

  • - Collect data from servers

Segment pricing

Free

Business

Contact sales

Team

$120 / month
$50,000 in credits for 1 year (Save $50,000)
Get deal
logo clevertap

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Amplitude

Amplitude has better positive reviews compared to CleverTap: 94 vs 92

CleverTap is easy to use compared to Amplitude: 4.5 vs 4.0

Amplitude pricing plans are more competitive than CleverTap: 4.3 vs 4.1

CleverTap has more features than Amplitude: 80 vs 31

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
Get deal
logo bright data

Description

With the Bright Data platform, you can collect and use data from the entire web. By accessing this data stream, you can implement a data-driven strategy and optimally control your company.

Bright Data compared to Amplitude

Bright Data has more positive reviews than Amplitude: 98 vs 94

Bright Data is better at support than Amplitude: 4.9 vs 4.5

Bright Data is easy to use compared to Amplitude: 4.6 vs 4.0

Bright Data pricing plans are more competitive than Amplitude: 4.4 vs 4.3

Amplitude has more options than Bright Data: 31 vs 25

Bright Data: Pros & Cons

Tool accessibility: The platform is easy to configure and simple to use
Stability of the solution: The availability rate is 99.99% and the tool works without interruption
Customer support: Customer support is responsive, professional, and you can have a dedicated consultant
Software pricing: The cost of the software is high compared to its competitors
Some errors: Sometimes residential proxies do not work as expected
Documentation: The documentation can be complex to understand if you want to perform complex tasks with the API

Best features

  • - Benefit from comprehensive resources

  • - Extract structured data with ease

  • - Customize and filter data

  • - Access data from across the web

  • - Benefit from a powerful network of proxies

  • - Maintain data compliance

  • - Connect your applications

  • - Real-time monitoring and alerts

50% off for 1 year on annual upfront contracts (Save $6,000)
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logo webengage

Description

WebEngage offers a program to support startups. The platform helps you build a solid foundation by improving the customer experience and boosting your retention rate to build growth over time.

WebEngage compared to Amplitude

WebEngage has better positive reviews compared to Amplitude: 97 vs 94

WebEngage is easy to use compared to Amplitude: 4.5 vs 4.0

WebEngage has more options than Amplitude: 129 vs 31

WebEngage: Pros & Cons

Effective customer engagement: WebEngage allows you to engage and communicate with your customers in a personalized manner
Enhanced customer retention: With WebEngage's targeted campaigns, you can increase customer loyalty and retention rates
Data-driven decision making: WebEngage provides insightful analytics and reports to help you make data-driven business decisions
Costly for small businesses: The pricing of WebEngage may be too high for startups and small businesses with limited budgets
Limited integration options: WebEngage may not be compatible with all the software and tools you currently use
Steep learning curve: It might take some time to fully understand and utilize all the features and functionalities of WebEngage

Best features

  • - Get access to a powerful marketing solution

  • - Boost your business growth

  • - Get personalized support

  • - Enhance your targeting abilities

  • - Learn how to make full use of the data

  • - Join a dynamic community

  • - Advanced reporting and analytics

  • - Create multi-channel campaigns

$25,000 in credits (Save $25,000)
Get deal
logo jepto

Description

Jepto uses machine learning to always stay ahead on anomalies and allow you to get real insights into your data. The tool allows you to automate tasks and work together with your teams to improve campaign performance and management.

Jepto compared to Amplitude

Amplitude is a better solution based on percentage of positive reviews than Jepto: 94 vs 90

Jepto is a better solution for customer support than Amplitude: 5.0 vs 4.5

Jepto's user interface is more convenient than Amplitude: 4.5 vs 4.0

Jepto pricing plans are more competitive than Amplitude: 4.6 vs 4.3

Amplitude has more options than Jepto: 31 vs 21

Why is Jepto a good alternative to Amplitude?

Jepto provides a compelling alternative to Amplitude for businesses looking to enhance their marketing analytics and data-driven decision-making. Jepto specializes in marketing performance analytics, offering tools to monitor key metrics, track campaigns, and gain insights into digital marketing efforts. What sets Jepto apart is its specific focus on marketing data, making it an ideal choice for marketers aiming to optimize their campaigns and maximize ROI. Its user-friendly interface and dashboards simplify the process of analyzing marketing data and uncovering growth opportunities. While Amplitude offers broader analytics capabilities, Jepto's specialization in marketing analytics positions it as a valuable alternative for businesses prioritizing data-driven marketing and campaign optimization.

What are the differences between Jepto and Amplitude?

Jepto and Amplitude serve different analytical purposes. Jepto specializes in marketing performance analytics, offering tools to monitor and optimize marketing campaigns, making it ideal for marketers looking to track and improve ROI. In contrast, Amplitude is primarily a quantitative analytics tool, emphasizing event tracking and data analysis at scale. It focuses on gathering data to understand user behavior and product usage more broadly. The choice between Jepto and Amplitude depends on your priorities: marketing data analysis with Jepto for campaign optimization, or quantitative data analytics with Amplitude for gaining insights into user behavior and product performance across various aspects of your business.

Jepto: Pros & Cons

Comprehensive analytics: In-depth insights for data-driven decision-making, enhancing campaigns
Efficiency through automation: Time-saving automation streamlines marketing operations
Integration versatility: Seamlessly integrates with diverse marketing tools, ensuring data flow
Learning curve: Advanced features might have a steeper learning curve
Cost consideration: Pricing could be limiting for smaller budgets
Customization complexity: Advanced customization may require technical expertise

Best features

  • - Quickly detect anomalies

  • - Efficiently manage KPIs

  • - Manage ad spend

  • - Automate tasks and save time

  • - Stay ahead of the competition with market insights

  • - Collaborate with ease using team management

  • - Centralize data

  • - Streamline your workflow with task templates

Jepto pricing

Basic

$10 / month

Starter

$99 / month

Plus

$299 / month

Pro

$499 / month
6 months free on Basic Plan (Save $60)
Get deal
logo apphud

Description

The Apphud SaaS platform offers a powerful and secure integrated subscription infrastructure. It significantly improves the profitability of iOS or Android mobile applications. This allows you to focus on developing the app rather than integrating payments into the app.

Apphud compared to Amplitude

Apphud has better positive reviews compared to Amplitude: 100 vs 94

Apphud is better at customer service than Amplitude: 5.0 vs 4.5

Apphud is easy to use compared to Amplitude: 5.0 vs 4.0

Apphud pricing plans are more competitive than Amplitude: 4.9 vs 4.3

Amplitude has more functions than Apphud: 31 vs 24

Apphud: Pros & Cons

Speed of deployment: The implementation and learning curve is quicky and easy. The tool does not require extensive technical knowledge.
Functionality: Analysis options are accurate, real-time and comprehensive.
Customer support: Documentation and support are helpful in case of difficulties.
Usability: The UI and UX could be improved.
Pricing plans: Small businesses may find the cost high for their needs.
Missing options: Some payment features are yet to be added.

Best features

  • - Reliability and performance from a specialized solution

  • - Powerful Web-to-App campaign development

  • - Accurate, real-time analysis of application revenue

  • - Deploy pricing tests in an agile manner

  • - Seamless integration with all your tools

  • - Agile pricing tests with no need for app updates

  • - User-friendly analytics and reliable insights

Apphud pricing

Free

Enterprise

Contact sales

Pro

$49 / month
6 months free on Launch Plan (Save $1,194)
Get deal
logo howuku

Description

Howuku will help you understand user behavior when on your website, so you can make the right optimizations and increase conversion rates and customer satisfaction.

Howuku compared to Amplitude

Howuku is a better solution based on percentage of positive reviews than Amplitude: 100 vs 94

Howuku is a better solution for customer support than Amplitude: 5.0 vs 4.5

Howuku is better at ease to use than Amplitude: 5.0 vs 4.0

Amplitude is better at value for money than Howuku: 4.3 vs 4.0

Amplitude has more features than Howuku: 31 vs 25

Why is Howuku a good alternative to Amplitude?

Howuku offers a compelling alternative to Amplitude for businesses looking to optimize user experiences on their websites and applications. Howuku specializes in qualitative analytics, providing tools like session recordings, heatmaps, and user surveys to uncover detailed insights into user behavior and pain points. What sets Howuku apart is its emphasis on user-centric data visualization, helping businesses understand how users interact with their digital assets on a granular level. It enables improvements in user experiences and conversion rates by pinpointing areas that require attention. While Amplitude focuses on quantitative analytics and event tracking, Howuku's strength lies in its qualitative insights, making it a valuable alternative for businesses aiming to enhance user satisfaction and engagement through a deeper understanding of user behavior.

What are the differences between Howuku and Amplitude?

Howuku and Amplitude serve different aspects of analytics. Howuku specializes in qualitative analytics, offering tools like session recordings, heatmaps, and user surveys to provide in-depth insights into individual user interactions and experiences. It prioritizes user-centric data visualization, ideal for businesses looking to optimize user experiences. In contrast, Amplitude is primarily a quantitative analytics tool, focusing on event tracking and data analysis at scale. It emphasizes gathering data to understand user behavior on a broader scale. The choice between Howuku and Amplitude depends on your priorities: qualitative insights and user-centric data with Howuku for improving individual user experiences, or quantitative data analytics with Amplitude for a broader perspective on user behavior and product performance.

Howuku: Pros & Cons

User behavior insights: Howuku provides detailed insights into user behavior on your website. It offers features like heatmaps, session recordings, and conversion funnels
Session recordings: With session recordings, you can watch individual user sessions to gain a deeper understanding of their interactions and pain points
A/B testing: Howuku offers A/B testing capabilities that allow you to create and run experiments to test different variations of your website's elements
Pricing: While Howuku offers a free plan with limited features, the more comprehensive plans can be relatively expensive
Learning curve: Some users may find Howuku's interface and features a bit complex, especially if they are new to user behavior analytics tools

Best features

  • - Analyse website traffic

  • - Optimize your website

  • - Collect user feedback

  • - Automate engagement

  • - Customizable surveys

  • - Get real-time insight into your customers

  • - Track user behavior

  • - Abandoned cart recovery

Howuku pricing

Basic

$20 / month

Growth

$45 / month

Pro

$60 / month

Premium

$100 / month
50% off for 12 months (Save $600)
Get deal
logo datapills

Description

Datapills allows you to better understand the behavior of your users. Through numerous and relevant features, the platform helps you develop your business, increase your turnover and refine the user experience of your website.

Datapills compared to Amplitude

Amplitude is a better solution based on percentage of positive reviews than Datapills: 94 vs 92

Datapills is a better solution for customer support than Amplitude: 4.7 vs 4.5

Datapills is easier to set up than Amplitude: 4.5 vs 4.0

Datapills is better at number of features than Amplitude: 92 vs 31

Best features

  • - Make informed business decisions with Custom Reports

  • - Track the performance of your key indicators

  • - Get straight to the point without frills

  • - Leverage powerful heat maps

  • - Ensure the security of customer data

  • - Optimize user engagement with Behavioral Analytics

  • - Stay on top of your SEO game with Keyword Analytics

Datapills pricing

Free

Startup

$25 / month

Growth

$50 / month
6 months free on the Startup plan (Save $144)
Get deal