General information about Segment
To get your business off the ground, you need to collect and analyze customer data. To meet this need, the Segment tool is perfect. This platform enables you to collect, cleanse and activate data to develop your business.
Segment’s software connects to your web and mobile applications to collect events and optimize your business processes. By unifying your customers’ contact points across all channels, you can have a 360° view.
Better customer knowledge then enables you to target your audience more precisely and improve the ROI of your marketing actions. Thanks to over 400 software integrations, the Segment tool is able to activate your audiences on numerous platforms in real time.
By mastering customer data, your startup is able to deploy personalized marketing campaigns, precisely targeting each audience with the right message, at the right time.
Other Segment features enable you to go even further, using analysis and A/B testing tools, aligning teams via a shared data dictionary, but also accelerating compliance with GDPR and CCPA standards.
The relevance of the Segment tool has convinced more than 25,000 companies worldwide. Companies such as Staples, intuit, Vacasa, Allergan, IBM and Domino’s regularly use this platform to optimize their performance.
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What is Segment used for?
Segment is a powerful tool for small businesses, providing a comprehensive solution for customer data management. It collects and cleanses data from various touchpoints, offering a holistic view of customer interactions. This enables precise audience targeting, enhancing marketing ROI. For instance, a small e-commerce store can use Segment to track customer behavior, tailoring marketing campaigns accordingly. It also facilitates A/B testing and ensures compliance with data protection regulations. With over 400 integrations, it can activate audiences across multiple platforms in real-time. Companies like Staples and IBM trust Segment to optimize their performance, demonstrating its effectiveness and reliability.Segment pricing
Free
1,000 visitors per month
500,000 reverse ETL records
2 sources
400+ integrations
Business
Contact sales
Custom volume
Single view of customers
Data governance
Advanced roles & permissions
Team
$120
/ month
10,000 visitors per month
Unlimited sources
1,000,000 reverse ETL records
Public API access
Segment features
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Integrations
Connect to hundreds of apps
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Customer journey and touch points
Track and optimize the user journey through all touchpoints
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Real-time audiences
Use data to deliver the right content, to the right user, in real-time
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Unified contact files
All your contact data is unified and centralized
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Track customer behavior across your e-commerce site
With Segment, you can easily track customer behavior on your e-commerce site and optimize the shopping experience for your customers.
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Store and analyze data easily
Segment allows you to store and analyze all your data in one place, eliminating the need for multiple tools or databases.
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Collect data from servers
Segment enables you to collect data from servers and pass it to other tools in real time, making it easier to analyze server-side events.
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Track the performance of your mobile apps
With Segment, you can easily track user behavior and performance of your mobile apps alongside your other channels.
16 Segment Reviews
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Angela B
Adore it!
As a data scientist/product manager, Segment greatly simplifies my work. I don't have any major complaints, although I do have to pay extra for some premium features like having more control over the data.
July 20, 2024
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Sophia Miller
Tableau: Revolutionizing Data Visualization and Reporting
Tableau has made data visualization a breeze. It's interactive dashboards and real-time updates have greatly enhanced our reporting capabilities
July 15, 2024
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Roger Rodriguez
Effortless Collaboration: How Slack Transformed Our Team Communication
Slack has transformed our team communication. Its seamless integration with other tools we use daily, like Google Drive and Trello, makes collaboration effortless
July 7, 2024
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Roger B
Streamlining Email Marketing with MailChimp: Enhanced Automation and Analytics Boost Campaign Success
MailChimp has made email marketing much more manageable. Its automation features and detailed analytics have helped us improve our campaigns
June 29, 2024
Segment: Pros & Cons
Pros
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Support: The customer service is attentive and available
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Ease of use: Implementation is fast and many integrations are available
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Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Cons
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Price: Can be expensive for some users or for small companies
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Coding: It is sometimes necessary to know how to code to have access to certain features
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Maintenance required: Companies must budget for maintenance
Why is Segment better than other Cloud And Data Management software?
Segment has more positive reviews than Amplitude: 97 vs 94
Segment is better at support than Amplitude: 4.8 vs 4.5
Segment is easier to use than Amplitude: 4.8 vs 4.0
Segment is more suitable for small businesses thanks to its good value for money than Amplitude: 4.6 vs 4.3
Segment has more features than Amplitude: 97 vs 31
Segment is more suitable for small businesses thanks to its good value for money than AdOpt: 4.6 vs 4.4
Segment has better positive reviews than SnowcatCloud: 97 vs 85
Segment is better at customer support than SnowcatCloud: 4.8 vs 4.6
