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Customer Data Platform

4.5 (15 reviews)
1 deal available
Redeemed by 490 members

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Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

General information about Segment

To get your business off the ground, you need to collect and analyze customer data. To meet this need, the Segment tool is perfect. This platform enables you to collect, cleanse and activate data to develop your business.

Segment’s software connects to your web and mobile applications to collect events and optimize your business processes. By unifying your customers’ contact points across all channels, you can have a 360° view.

Better customer knowledge then enables you to target your audience more precisely and improve the ROI of your marketing actions. Thanks to over 400 software integrations, the Segment tool is able to activate your audiences on numerous platforms in real time.

By mastering customer data, your startup is able to deploy personalized marketing campaigns, precisely targeting each audience with the right message, at the right time.

Other Segment features enable you to go even further, using analysis and A/B testing tools, aligning teams via a shared data dictionary, but also accelerating compliance with GDPR and CCPA standards.

The relevance of the Segment tool has convinced more than 25,000 companies worldwide. Companies such as Staples, intuit, Vacasa, Allergan, IBM and Domino’s regularly use this platform to optimize their performance.

To take advantage of Segment at the best possible price, don’t wait to use the Secret promotional coupon for all Segment platform pricing plans.

1 deal available for Segment
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1 deal available for Segment

Up to $50000 in savings

$50,000 in credits for 1 year
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$50,000 in credits for 1 year

$50,000 in credits for 1 year

Unlock our Segment deal and access $50,000 in credits for 1 year, saving you up to $50000 for your startup. There are over 420+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our Segment promo codes, coupons and credits valid in July 2024.

What is Segment used for?

Segment is a powerful tool for small businesses, providing a comprehensive solution for customer data management. It collects and cleanses data from various touchpoints, offering a holistic view of customer interactions. This enables precise audience targeting, enhancing marketing ROI. For instance, a small e-commerce store can use Segment to track customer behavior, tailoring marketing campaigns accordingly. It also facilitates A/B testing and ensures compliance with data protection regulations. With over 400 integrations, it can activate audiences across multiple platforms in real-time. Companies like Staples and IBM trust Segment to optimize their performance, demonstrating its effectiveness and reliability.

Segment pricing


1,000 visitors per month

500,000 reverse ETL records

2 sources

400+ integrations


Contact sales

Custom volume

Single view of customers

Data governance

Advanced roles & permissions



/ month

10,000 visitors per month

Unlimited sources

1,000,000 reverse ETL records

Public API access

Segment features

  • Integrations

    Connect to hundreds of apps

  • Customer journey and touch points

    Track and optimize the user journey through all touchpoints

  • Real-time audiences

    Use data to deliver the right content, to the right user, in real-time

  • Unified contact files

    All your contact data is unified and centralized

  • Track customer behavior across your e-commerce site

    With Segment, you can easily track customer behavior on your e-commerce site and optimize the shopping experience for your customers.

  • Store and analyze data easily

    Segment allows you to store and analyze all your data in one place, eliminating the need for multiple tools or databases.

  • Collect data from servers

    Segment enables you to collect data from servers and pass it to other tools in real time, making it easier to analyze server-side events.

  • Track the performance of your mobile apps

    With Segment, you can easily track user behavior and performance of your mobile apps alongside your other channels.

15 Segment Reviews

4.5 (15 reviews)
  • Sophia Miller

    Tableau: Revolutionizing Data Visualization and Reporting

    Tableau has made data visualization a breeze. It's interactive dashboards and real-time updates have greatly enhanced our reporting capabilities

    July 15, 2024

  • Roger Rodriguez

    Effortless Collaboration: How Slack Transformed Our Team Communication

    Slack has transformed our team communication. Its seamless integration with other tools we use daily, like Google Drive and Trello, makes collaboration effortless

    July 7, 2024

  • Roger B

    Streamlining Email Marketing with MailChimp: Enhanced Automation and Analytics Boost Campaign Success

    MailChimp has made email marketing much more manageable. Its automation features and detailed analytics have helped us improve our campaigns

    June 29, 2024

  • Marshall G

    Segment - Your Ultimate Data Layer Solution

    Segment solves my issue of having to add scripts multiple times by enabling quick data flow. It functions as a conduit, directing data appropriately. With Segment, I can establish a data science team in seconds and connect to a wide range of tools and connections, including Adwords, Facebook, iOS, and Android. It serves many of my needs. Segment has developed a top-tier data layer and data management tool that is easy to set up. Creating destinations and understanding sources is straightforward. I can add the code for Web, Mobile, or a data warehouse, and then empower my product and marketing teams to enable and disable marketing and product tools with ease. The new personas feature is also extremely powerful. It simplifies the collection of analytics .track, .page, and .identify. While Segment does simplify data, the quality of the tool comes with a cost. The advantage is that it scales with me as the price plan is based on MTUs. However, the suitability really depends on the size.

    June 24, 2024

More Segment's reviews

Segment: Pros & Cons


  • Support: The customer service is attentive and available
  • Ease of use: Implementation is fast and many integrations are available
  • Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time


  • Price: Can be expensive for some users or for small companies
  • Coding: It is sometimes necessary to know how to code to have access to certain features
  • Maintenance required: Companies must budget for maintenance

Why is Segment better than other Cloud And Data Management software?

Segment has more positive reviews than Amplitude: 97 vs 94

Segment is better at support than Amplitude: 4.8 vs 4.5

Segment is easier to use than Amplitude: 4.8 vs 4.0

Segment is more suitable for small businesses thanks to its good value for money than Amplitude: 4.6 vs 4.3

Segment has more features than Amplitude: 97 vs 31

Segment is more suitable for small businesses thanks to its good value for money than AdOpt: 4.6 vs 4.4

Segment has better positive reviews than SnowcatCloud: 97 vs 85

Segment is better at customer support than SnowcatCloud: 4.8 vs 4.6

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