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6 Best Alternatives to Freshmarketer in May 2024

Alternatives & Competitors to Freshmarketer

  1. 1. Mailchimp
  2. 2. HubSpot
  3. 3. Constant Contact
  4. 4. Omnisend
  5. 5. Brevo (ex. Sendinblue)
  6. 6. CleverTap
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Here are competitors or alternatives to Freshmarketer and other similar Data Analytics software. You need to consider some important factors when choosing a tool like Freshmarketer for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Freshmarketer that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Freshmarketer. Discover sofware like Mailchimp, HubSpot, Constant Contact or Omnisend.

List of Alternatives to Freshmarketer

From Data Analytics tools, we have selected the best alternatives to Freshmarketer based on reviews for each solution and similarities with Freshmarketer. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

1. Mailchimp
4.5 (4 reviews)
1 deal available

Email Marketing Marketing Automation Lead Management

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Freshmarketer

Mailchimp is easier to set up than Freshmarketer: 4.5 vs 4.0

Mailchimp is more suitable for small businesses thanks to its good value for money than Freshmarketer: 4.4 vs 4.1

Mailchimp has more functions than Freshmarketer: 139 vs 27

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo hubspot

2. HubSpot
4.5 (4 reviews)
2 deals available

Prospecting CRM Marketing Automation Content Marketing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Freshmarketer

HubSpot has more positive reviews than Freshmarketer: 93 vs 92

HubSpot is better at support than Freshmarketer: 4.4 vs 4.0

HubSpot is easier to use than Freshmarketer: 4.4 vs 4.0

HubSpot is more suitable for small businesses thanks to its good value for money than Freshmarketer: 4.3 vs 4.1

HubSpot is more versatile than Freshmarketer: 62 vs 27

Why is HubSpot a good alternative to Freshmarketer?

HubSpot presents itself as a formidable alternative to Freshmarketer, primarily due to its comprehensive suite of inbound marketing tools. Beyond its renowned CRM system, HubSpot offers detailed analytics, content management, and lead nurturing capabilities, providing businesses with a 360-degree view of their customers' journey. Its platform emphasizes user-friendliness, ensuring even novices can swiftly harness its tools. Additionally, HubSpot’s expansive educational resources, including webinars, courses, and articles, empower users to optimize their strategies continually. For businesses seeking an all-encompassing solution that not only addresses marketing automation but also sales and service integrations, HubSpot stands as a prime choice.

What are the differences between HubSpot and Freshmarketer?

HubSpot and Freshmarketer, both esteemed in the digital marketing realm, cater to different focal points of the marketing spectrum. HubSpot, widely recognized for its comprehensive inbound marketing suite, integrates CRM, content management, and deep analytics to foster holistic customer relationships. Its platform champions a unified approach, seamlessly merging marketing, sales, and service functionalities. Conversely, Freshmarketer primarily concentrates on conversion rate optimization, bringing tools for A/B testing, heatmaps, and user session replays to the forefront. This focus means that while HubSpot provides an extensive toolkit for nurturing leads and customer engagement, Freshmarketer hones in on fine-tuning website interactions and user experience.

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

2 deals available - 75% off for 1 year (Save $7,000)
View the 2 deals
logo constant contact

3. Constant Contact
4.0 (4 reviews)
1 deal available

Email Marketing

Description

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

Constant Contact compared to Freshmarketer

Freshmarketer is a better solution based on percentage of positive reviews than Constant Contact: 92 vs 85

Constant Contact's user interface is more convenient than Freshmarketer: 4.5 vs 4.0

Freshmarketer pricing plans are more competitive than Constant Contact: 4.1 vs 4.0

Constant Contact has more options than Freshmarketer: 147 vs 27

Constant Contact: Pros & Cons

Ease of use: The tool is easy to use
Software integrations: You can connect many software to Constant Contact
Audience segmentation: The solution offers relevant segmentation features
Expensive solution: The platform is relatively expensive for small companies
Personalization: More email personalization options would be beneficial
Customer service: Many users are not satisfied with the responsiveness of support

Best features

  • - Access comprehensive performance reports

  • - Benefit from the efficiency of Automated Marketing

  • - Connect Constant Contact with professional tools

  • - Grow your contact list quickly

  • - Create attractive marketing content

  • - Streamline your email marketing with Email Automation

  • - Track and analyze your campaigns with Google Analytics Integration

  • - Enhance engagement with social media integration

Constant Contact pricing

Lite

$12 / month

Standard

$35 / month

Premium

$80 / month
50% off for up to 1 year on the Core and Plus plans. (Save $246)
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logo omnisend

4. Omnisend
4.0 (4 reviews)
1 deal available

Marketing Automation E Commerce

Description

Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

Omnisend compared to Freshmarketer

Omnisend has better positive reviews than Freshmarketer: 97 vs 92

Omnisend is better at customer support than Freshmarketer: 4.6 vs 4.0

Omnisend is better at ease to use than Freshmarketer: 4.6 vs 4.0

Omnisend is better at value for money than Freshmarketer: 4.5 vs 4.1

Omnisend has more options than Freshmarketer: 102 vs 27

Omnisend: Pros & Cons

Integration: The tool integrates with all major e-commerce platforms
Evolution: The software is regularly updated and offers new services
Features: This email marketing solution for e-commerce offers many automation and personalization services
Limitation: The software does not offer the same marketing benefits outside of e-commerce
Price: The price can be high for a small business
Handling: The learning curve is steep for those who do not have a solid foundation in the field

Best features

  • - Personalize your campaigns with Dynamic Content

  • - Engage customers with Web Push Notifications

  • - Develop email campaigns effortlessly

  • - Target your customers precisely

  • - Easily build landing pages with a drag-and-drop editor

  • - Offer an omnichannel experience to your customers

  • - Benefit from Marketing Automation

  • - Optimize the performance of your campaigns

Omnisend pricing

Free

Standard

$16 / month

Pro

$59 / month
10% off the monthly Pro Plan (Save $199)
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logo sendinblue

5. Brevo (ex. Sendinblue)
4.5 (4 reviews)
1 deal available

Growth Marketing Marketing Automation Mobile Marketing Email Marketing Prospecting

Description

Brevo centralizes all your marketing and sales activity, from emailing to marketing automation to social media advertising. Access all the tools you need to boost your sales - in one place!

Brevo (ex. Sendinblue) compared to Freshmarketer

Brevo (ex. Sendinblue) has better positive reviews compared to Freshmarketer: 93 vs 92

Brevo (ex. Sendinblue) is better at customer service than Freshmarketer: 4.6 vs 4.0

Brevo (ex. Sendinblue) is easy to use compared to Freshmarketer: 4.6 vs 4.0

Brevo (ex. Sendinblue) pricing plans are more competitive than Freshmarketer: 4.5 vs 4.1

Brevo (ex. Sendinblue) has more options than Freshmarketer: 87 vs 27

Why is Brevo (ex. Sendinblue) a good alternative to Freshmarketer?

Brevo emerges as a compelling alternative to Freshmarketer due to its holistic offerings and user-centric features. Not only does Brevo provide robust email marketing tools, but it also seamlessly integrates marketing automation, facilitating tailored campaigns that resonate with target audiences. Its intuitive interface ensures users can effortlessly navigate and implement strategies without steep learning curves. Furthermore, Brevo offers competitive pricing structures, ensuring small to medium-sized businesses can leverage top-tier tools without straining their budgets. For companies seeking an efficient, cost-effective, and comprehensive marketing solution, Brevo stands out as an excellent choice.

What are the differences between Brevo (ex. Sendinblue) and Freshmarketer?

Brevo and Freshmarketer, while both catering to marketing needs, have distinct operational emphases and features. Brevo is lauded for its robust email marketing capabilities, seamlessly integrating marketing automation, and allowing users to craft targeted campaigns. Its interface prioritizes ease of use, facilitating straightforward strategy implementation. On the other hand, Freshmarketer delves deeply into conversion optimization, with tools specifically designed for A/B testing, heatmaps, and funnel analysis. This differentiation means that while Brevo is adept at nurturing and engaging audiences via email, Freshmarketer zeroes in on understanding and enhancing user interactions on websites.

Brevo (ex. Sendinblue): Pros & Cons

Automation features: The platform’s email automation is powerful, flexible and relevant
Free CRM software: All price plans come with an integrated sales CRM
Customer support: Customer service is responsive and can be reached via email, live chat or phone
Free plan: The 300 daily email limit is too restrictive
Software integrations: Brevo's emailing tool offers a limited number of integrations
Email customization: The solution has few email templates available

Best features

  • - Marketing automation

  • - Contact management

  • - Email marketing

  • - SMS marketing

  • - Landing pages

  • - CRM integration

  • - Analytics and reporting

  • - Transactional emails

Brevo (ex. Sendinblue) pricing

Free

Brevo Plus

Contact sales

Starter

$25 / month

Business

$65 / month

Popular

75% off the annual Business Plan (Save $5,661)
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logo clevertap

6. CleverTap
4.3 (4 reviews)
1 deal available

Customer Experience Marketing Automation Customer Experience Marketing Automation

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Freshmarketer

CleverTap is better at customer service than Freshmarketer: 4.5 vs 4.0

CleverTap is easy to use compared to Freshmarketer: 4.5 vs 4.0

CleverTap has more features than Freshmarketer: 80 vs 27

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
Get deal