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7 Best Alternatives to Salesforce Marketing Cloud in July 2024

Alternatives & Competitors to Salesforce Marketing Cloud

1
HubSpot

75% off for 1 year
2
Mailchimp

50% off the Standard plan for 6 months
3
Constant Contact

50% off for up to 1 year on the Core and Plus plans.
4
MoEngage

50% off for the first year
5
CleverTap

50% off the Essentials plan for 1 year
6
Freshmarketer

90% off the Pro plan for 1 year
7
Adriel

$1,000 in credits on any annual plan

Here are competitors or alternatives to Salesforce Marketing Cloud and other similar Marketing Automation software. You need to consider some important factors when choosing a tool like Salesforce Marketing Cloud for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Salesforce Marketing Cloud that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Salesforce Marketing Cloud. Discover sofware like HubSpot, Mailchimp, Constant Contact or MoEngage.

List of Alternatives to Salesforce Marketing Cloud

From Marketing Automation tools, we have selected the best alternatives to Salesforce Marketing Cloud based on reviews for each solution and similarities with Salesforce Marketing Cloud. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

Display alternatives with deals only

1. HubSpot

CRM, marketing automation & customer service software suite

4.3 (13 reviews)

2 deals available | Redeemed by 1269 members

Prospecting CRM Marketing Automation Content Marketing

75% off for 1 year

Save up to $7,000

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Salesforce Marketing Cloud

HubSpot has more positive reviews than Salesforce Marketing Cloud: 93 vs 78

HubSpot is better at support than Salesforce Marketing Cloud: 4.4 vs 3.5

HubSpot is easier to use than Salesforce Marketing Cloud: 4.4 vs 3.5

HubSpot is more suitable for small businesses thanks to its good value for money than Salesforce Marketing Cloud: 4.3 vs 3.7

Salesforce Marketing Cloud is more versatile than HubSpot: 154 vs 62

Why is HubSpot a good alternative to Salesforce Marketing Cloud?

I believe Salesforce Marketing Cloud is a great alternative to Hubspot for several reasons. Firstly, Salesforce offers a robust and comprehensive suite of features that cater to all aspects of customer relationship management. This includes sales, service, marketing, commerce, and more. It's not just a marketing tool but a complete business solution.

Secondly, Salesforce's AI-powered data analytics tool, Einstein, provides advanced insights and predictive modelling which can greatly enhance marketing strategies. Also, Salesforce's extensive integration capabilities make it highly adaptable to various business systems and requirements.

Lastly, while Hubspot is an excellent tool for small to midsize businesses, Salesforce's scalability makes it suitable for both small businesses and large enterprises. So if you're planning for future growth, Salesforce might be the better option.

What are the differences between HubSpot and Salesforce Marketing Cloud?

I have observed both Salesforce Marketing Cloud and Hubspot to be powerful marketing automation platforms. Salesforce Marketing Cloud is a comprehensive solution ideal for large businesses with diverse and complex marketing needs. It offers a wide range of tools including email, mobile, social, advertising, web personalization, and content creation. Alternatively, HubSpot is a more user-friendly platform suitable for small to medium-sized businesses. It provides a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. While both offer similar functionalities such as email marketing, lead management, and analytics, the main differences lie in their complexity, price point, and target audience size. Salesforce is more robust but requires a steeper learning curve and higher budget. HubSpot is simpler to use and offers more affordable options for smaller businesses.

2. Mailchimp

Email and Marketing Automation

4.2 (13 reviews)

1 deal available | Redeemed by 410 members

Email Marketing Marketing Automation Lead Management

50% off the Standard plan for 6 months

Save up to $1,870

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

3. Constant Contact

The must-have marketing platform for your business

4.2 (13 reviews)

1 deal available | Redeemed by 96 members

Email Marketing

50% off for up to 1 year on the Core and Plus plans.

Save up to $246

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

4. MoEngage

Data-driven engagement platform

4.4 (13 reviews)

1 deal available | Redeemed by 22 members

Customer Experience Marketing Automation

50% off for the first year

Save up to $5,994

To accelerate your business growth, MoEngage offers a program for startups. The tool is ideal for increasing customer engagement and significantly improving your profitability.

5. CleverTap

All-in-one customer engagement and retention platform

4.6 (13 reviews)

1 deal available | Redeemed by 26 members

Customer Experience Marketing Automation Customer Experience Marketing Automation

50% off the Essentials plan for 1 year

Save up to $450

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

6. Freshmarketer

All-In-One Conversion Optimization Suite

4.4 (13 reviews)

1 deal available | Redeemed by 61 members

Data Analytics Customer Experience

90% off the Pro plan for 1 year

Save up to $100,000

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented fast-paced marketing teams and digital marketing agencies.

7. Adriel

Marketing data integration and optimization platform

4.8 (13 reviews)

1 deal available | Redeemed by 66 members

Data Analytics

$1,000 in credits on any annual plan

Save up to $1,000

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

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7 Best Alternatives to Salesforce Marketing Cloud in July 2024

Alternatives & Competitors to Salesforce Marketing Cloud

List of Alternatives to Salesforce Marketing Cloud

1. HubSpot

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HubSpot's SEO Tools: A Game-Changer for Content Optimization and Search Engine Rankings

2. Mailchimp

Faye G

Mailchimp's Flexible Design: Easy and Code-Free Email Creation

3. Constant Contact

Michael G

Seamless Integration: Simplifying Online Store and Website Management

4. MoEngage

Persephone G

Top-tier Software with Unmatched Features and Services

5. CleverTap

Henry

Robust Infrastructure and Instant Engagement with CleverTap

6. Freshmarketer

Jose A

Marketer's Swiss Army Knife: Freshmarketer

7. Adriel

Virginia R

Adriel's Reporting Feature: A Game-Changer for Decision-Making