13 Best Alternatives to Semrush in May 2024

Alternatives & Competitors to Semrush

  1. 1. Octopulse
  2. 2. Slack
  3. 3. HubSpot
  4. 4. Copy.ai
  5. 5. AdCreative.ai
  6. 6. Yext
  7. 7. Abyssale
  8. 8. Adriel
  9. 9. Topic
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Here are competitors or alternatives to Semrush and other similar SEO software. You need to consider some important factors when choosing a tool like Semrush for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Semrush that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Semrush. Discover sofware like Octopulse, Slack, HubSpot or Copy.ai.

List of Alternatives to Semrush

From SEO tools, we have selected the best alternatives to Semrush based on reviews for each solution and similarities with Semrush. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo octopulse
SEO

Description

Octopulse is the tool you need to improve your SEO and appear on the first page on Google. After analyzing your website, the Octopulse experts put in place the necessary measures to boost your SEO, SEA and Netlinking, and increase your traffic and sales.

Octopulse compared to Semrush

Semrush has better positive reviews compared to Octopulse: 97 vs 85

Octopulse is better at customer service than Semrush: 4.6 vs 4.5

Octopulse pricing plans are more competitive than Semrush: 4.4 vs 4.3

Semrush has more features than Octopulse: 102 vs 52

Why is Octopulse a good alternative to Semrush?

Octopulse is a great alternative to Semrush because it offers similar features and functions but has a more affordable cost. It is extremely user friendly, has an intuitive interface, and is easy to set up. Additionally, Octopulse provides numerous helpful metrics and reports, which allows users to get an in-depth view of their website’s performance. Moreover, it provides numerous customization options, allowing users to customize the reports and metrics according to their specific needs. Finally, Octopulse consistently updates the platform, ensuring that its services remain efficient, effective, and up-to-date with the latest best practices.

What are the differences between Octopulse and Semrush?

Octopulse is an all-in-one social media marketing and communication platform, while Semrush is a competitor research and analysis tool that helps businesses research their competitors and understand their online presence and activities. Octopulse is designed specifically to help marketers and companies to manage their social media accounts and campaigns, track performance, and automate tasks such as scheduling posts, finding influencers and managing multiple accounts. Semrush, on the other hand, allows businesses to get detailed data on competitor websites, analyze keyword rankings, track traffic and see backlinks. Octopulse offers more features related to social media marketing such as influencer search and sentiment analysis, while Semrush focuses on competitor research and analysis.

Octopulse: Pros & Cons

Attractive pricing: Octopulse’s pricing plans are clear and attractive
Customer service: Support is responsive and available through multiple channels (phone, email and chat)
Ease of use: This automated tool is ideal for getting started in SEO
Few integrations: There are limited possibilities to integrate into your workflow
Not for advanced users: The Octopulse all-in-one solution is primarily aimed at SEO beginners

Best features

  • - Generate customized SEO report

  • - Analyze your competitors' websites

  • - Follow your website's ranking evolutions

  • - Boost your local ranking and the promotion of your physical shops

  • - Identify social media opportunities

  • - Optimize your site for voice search

  • - Track your online reputation

Octopulse pricing

Starter

Free

Pro

$20 / month
6 months free on Octopulse Pro + 10% off your first SEO order (Save $114)
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logo slack

Description

Easily collaborate and organize your team's work with Slack; share information and organize your projects.

Slack compared to Semrush

Semrush has better positive reviews compared to Slack: 97 vs 95

Slack pricing plans are more competitive than Semrush: 4.6 vs 4.3

Semrush has more functions than Slack: 102 vs 78

Slack: Pros & Cons

Accessible anywhere: This software allows employees to connect from many different devices
Customized channels: The tool offers the ability to create public, private, shared or multi-space chat channels
Real-time collaboration: The Slack communication solution is perfect for increasing responsiveness
Limited storage: The storage capacity of files is limited
Read notifications: It is impossible to know if your correspondent has read a sent message
Very limited free plan: The trial price plan has limited functionality

Best features

  • - Channels

  • - Direct messaging

  • - File sharing

  • - Integrations

  • - Search and archiving

  • - Notifications and alerts

  • - Threads

  • - Video and voice calls

Slack pricing

Free

Enterprise Grid

Contact sales

Pro

$7 / user / month

Business+

$13 / user / month

Popular

25% off new plan purchases (Save $9,000)
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logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Semrush

Semrush has more positive reviews than HubSpot: 97 vs 93

Semrush is better at support than HubSpot: 4.5 vs 4.4

Semrush is easier to use than HubSpot: 4.5 vs 4.4

Semrush is more versatile than HubSpot: 102 vs 62

Why is HubSpot a good alternative to Semrush?

HubSpot is a compelling alternative to Semrush, offering a comprehensive inbound marketing platform that includes tools for SEO, content management, CRM, and automation. HubSpot simplifies marketing workflows, allowing businesses to attract, engage, and delight customers effectively. Unlike Semrush, HubSpot combines data-driven SEO insights with a complete suite of marketing tools, enabling seamless content creation, lead generation, and customer relationship management. It offers an all-in-one solution that streamlines marketing efforts, making it an excellent choice for businesses seeking to manage their entire marketing and sales funnel within a single, integrated platform. HubSpot's user-friendly interface and customer-centric approach make it a strong contender in the digital marketing landscape.

What's the difference between HubSpot and Semrush?

When we delve into the comparison of Semrush vs HubSpot, distinct differences emerge in their email marketing capabilities and lead generation and management features, ultimately shaping their suitability for businesses with varying priorities.HubSpot takes the lead in the realm of email marketing, presenting a robust suite of tools tailored to...

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

2 deals available - 75% off for 1 year (Save $7,000)
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logo copy.ai

Description

With the Copy.ai platform, take advantage of the power of artificial intelligence to generate quality content for your blog posts, social media posts or email marketing.

Copy.ai compared to Semrush

Semrush is a better solution based on percentage of positive reviews than Copy.ai: 97 vs 95

Semrush is a better solution for customer support than Copy.ai: 4.5 vs 4.4

Copy.ai is better at ease to use than Semrush: 4.7 vs 4.5

Semrush is better at value for money than Copy.ai: 4.3 vs 4.2

Semrush is more versatile than Copy.ai: 102 vs 5

Copy.ai: Pros & Cons

User interface: The platform’s interface is nice and easy to use
Integrated editor: It is possible to rework the content generated by the AI
Tone selection: The platform offers to choose the tone to be used by the AI when designing the content
Output production: Some users complain about content that is off-topic and contains errors
Creating long content: Designing long text requires several steps
Fact checking: It is necessary to take the time to verify the tool’s claims

Best features

  • - Maximize your SEO potential

  • - Personalize your customer communication

  • - Create quality content in seconds

  • - Accelerate your internet marketing

  • - Generate attractive blog posts

  • - Reach your audience on social networks

  • - Simplify your content creation process

  • - Easily optimize your email campaigns

Copy.ai pricing

Free

Enterprise

Contact sales

Pro

$49 / month
30% off all plans for 1 year (Save $129)
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logo adcreative.ai

Description

AdCreative is a solution for creating advertising content using artificial intelligence. Save time, reach and surprise your audience while boosting your conversion rate.

AdCreative.ai compared to Semrush

Semrush has better positive reviews than AdCreative.ai: 97 vs 80

Semrush is better at customer support than AdCreative.ai: 4.5 vs 4.1

Semrush is better at ease to use than AdCreative.ai: 4.5 vs 4.3

Semrush is better at value for money than AdCreative.ai: 4.3 vs 4.0

Semrush has more functions than AdCreative.ai: 102 vs 3

AdCreative.ai: Pros & Cons

Visual quality: AI-generated creations are of high quality
Pricing plans: The AI-powered platform offers excellent value for money
Free images: 15 million images are available to design ads
Post-creation customization: Once content is created, it cannot be customized
Video generation: This is not yet available on the platform

Best features

  • - Create engaging content

  • - Fine-tuned performance tracking

  • - Personalize your creative content

  • - Maximize conversions with AI-powered ad creatives

  • - Effortlessly write ad copy that drives results

  • - Global reach

  • - Data-driven optimization

  • - Competitor analysis

AdCreative.ai pricing

Starter

$29 / month

Premium

$59 / month

Ultimate

$74 / month

Scale-Up

$149 / month
30% off all plans lifetime (Save $5,364)
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logo yext

Description

Yext provides you with the right information on each channel and for each audience. You can easily integrate advanced search features into your business and offer a unique, personalized, and qualitative customer experience.

Yext compared to Semrush

Semrush has more positive reviews than Yext: 97 vs 84

Semrush is better at support than Yext: 4.5 vs 4.0

Semrush pricing plans are more competitive than Yext: 4.3 vs 3.9

Yext is better at number of features than Semrush: 135 vs 102

Yext: Pros & Cons

Functionality: You can check the consistency and the update of your online information, as well as your reputation
Evolution: Improvements and updates are constant
Centralization: The platform gathers and manages all your company’s information
Customer service: Support can be time consuming and inefficient
Pricing: Depending on the services chosen, the cost can be high
Complexity: Some features are difficult to understand and this can make it difficult to get good results

Best features

  • - Give your customers a premium experience

  • - Reputation management and engagement

  • - Consistent information across the web

  • - Insights and performance analytics

  • - Connect Yext to all essential tools and services

  • - Improve the efficiency of your business

  • - Benefit from a state-of-the-art platform

  • - Customize Yext to your own needs

Yext pricing

Emerging

$16 / month

Essential

$36 / month

Complete

$40 / month

Premium

$76 / month
$35,000 credits (Save $35,000)
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logo abyssale

Description

With Abyssale, easily generate thousands of content variations from a single template. Gain productivity, hyper-customize your content, and make your visuals a real pillar of your marketing strategy. 

Abyssale compared to Semrush

Abyssale has more positive reviews than Semrush: 100 vs 97

Abyssale is better at support than Semrush: 5.0 vs 4.5

Abyssale is more suitable for small businesses thanks to its good value for money than Semrush: 4.9 vs 4.3

Semrush is better at number of features than Abyssale: 102 vs 20

Why is Abyssale a good alternative to Semrush?

Abyssale offers a unique and innovative alternative to Semrush, focusing on visual content optimization. While Semrush is renowned for SEO and competitive analysis, Abyssale specializes in enhancing visual content, particularly images and videos. It provides cutting-edge AI-driven tools to optimize and automate the creative process, making it ideal for businesses prioritizing visual content in their marketing strategies. Abyssale's technology enables users to generate high-quality visuals efficiently, helping save time and resources while maintaining a consistent and appealing brand image. If your focus is on creating compelling visual content that resonates with your audience, Abyssale stands out as a valuable and forward-thinking alternative to Semrush.

What are the differences between Abyssale and Semrush?

Abyssale and Semrush are distinctive tools serving different facets of digital marketing. Abyssale is an innovative platform specializing in the optimization of visual content, offering AI-driven solutions for image and video enhancement. It caters to businesses seeking to elevate their visual branding and creative processes. Conversely, Semrush is renowned for its comprehensive SEO and competitive analysis capabilities, providing insights into keyword research, competitor strategies, and broader digital marketing efforts. The choice between the two depends on your specific needs; Abyssale is ideal for visual content optimization, while Semrush is a versatile tool for SEO and overall digital marketing strategy development.

Abyssale: Pros & Cons

Simplicity: Abyssale software is very easy to use. Users report that creations and exports are fast.
Efficiency: Image automation saves teams time and money.
Quality: The images generated by the online tool are of high quality.
Improvements: The company is relatively new and some features may still be missing.
Price: For small companies, the cost can be high.
Free version: There is no free trial offer.

Best features

  • - Automate design production

  • - Take advantage of a wide range of templates

  • - Create dynamic images for your campaigns

  • - Generate from a form

  • - Collaborate with your team

  • - Integrate Abyssal with your other marketing tools

  • - Derive your banner template in any format

Abyssale pricing

Enterprise

Contact sales

Essential

$49 / month

Advanced

$79 / month

Premium

$299 / month
25% off for 1 year (Save $1,029)
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logo adriel

Description

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

Adriel compared to Semrush

Adriel has better positive reviews than Semrush: 100 vs 97

Adriel is better at customer support than Semrush: 4.7 vs 4.5

Adriel's user interface is more convenient than Semrush: 4.6 vs 4.5

Adriel pricing plans are more competitive than Semrush: 4.8 vs 4.3

Adriel has more options than Semrush: 122 vs 102

Adriel: Pros & Cons

Easy to access: Easy for employees to set up and use
Customer service: Customer support is responsive and very attentive to requests
Numerous integrations: With over 600 data sources, Adriel is ideal for unifying data
Pricing plan: Adriel’s pricing is a bit steep for small to medium sized businesses
Attribution tracking: It is not possible to track attribution within the dashboard

Best features

  • - Centralize all your data

  • - Maximize the impact of your marketing

  • - Budget management

  • - Campaign scheduling

  • - Improve your Return on Investment

  • - Stimulate your team’s creative intelligence

  • - Automate performance tracking

  • - Automate marketing reports

Adriel pricing

Agency

Contact sales

Professional

$299 / month

Team

$699 / month

Enterprise

$1499 / month
$1,000 in credits on any annual plan (Save $1,000)
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logo usetopic
SEO

Description

Topic helps you beat your competitors and write the perfectly optimized content while saving you from the nightmare that is manual research

Topic compared to Semrush

Topic has more positive reviews than Semrush: 100 vs 97

Topic is better at support than Semrush: 5.0 vs 4.5

Topic is more user friendly than Semrush: 5.0 vs 4.5

Topic is better at value for money than Semrush: 4.9 vs 4.3

Semrush has more options than Topic: 102 vs 16

Topic: Pros & Cons

Efficient research: Provides research-backed suggestions, accelerating content creation
User-friendly: Intuitive interface suits various users, aiding quick adaptation
Creative content ideas: Generates engaging topics and headlines for content creators
Limited niche coverage: May not cater comprehensively to all industries or niches
Subscription cost: Cost could be a concern for budget-conscious startups or individuals
Algorithm reliance: Dependency on algorithm may not align perfectly with unique brand voices

Best features

  • - Content optimization

  • - Content writing

  • - Marketing insights

  • - Collaboration

  • - Email campaigns

  • - Website builder

  • - Copilot

  • - Social media management

40% off for 3 months (Save $358)
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logo jepto

Description

Jepto uses machine learning to always stay ahead on anomalies and allow you to get real insights into your data. The tool allows you to automate tasks and work together with your teams to improve campaign performance and management.

Jepto compared to Semrush

Semrush is a better solution based on percentage of positive reviews than Jepto: 97 vs 90

Jepto is a better solution for customer support than Semrush: 5.0 vs 4.5

Jepto pricing plans are more competitive than Semrush: 4.6 vs 4.3

Semrush has more options than Jepto: 102 vs 21

Why is Jepto a good alternative to Semrush?

Jepto presents a compelling alternative to Semrush by offering a specialized focus on data-driven performance metrics and digital marketing analytics. While Semrush is renowned for its comprehensive SEO and competitive analysis, Jepto shines in providing a user-friendly dashboard that consolidates key performance data from various marketing channels. It empowers businesses with insights on advertising campaigns, social media engagement, and website analytics, facilitating informed decision-making. Jepto's unique emphasis on data visualization and simplified reporting makes it particularly valuable for marketing teams looking to streamline performance tracking and optimize their digital strategies. It's a powerful tool to enhance data-driven marketing efforts and achieve better ROI.

What are the differences between Jepto and Semrush?

Jepto and Semrush cater to distinct aspects of digital marketing. Jepto excels in data-driven performance metrics and simplified reporting, consolidating data from various marketing channels into an easy-to-understand dashboard. It focuses on advertising, social media, and website analytics, ideal for marketers seeking streamlined performance tracking. On the other hand, Semrush is renowned for its comprehensive suite, offering SEO and competitive analysis tools, keyword research, and broader digital marketing insights. Semrush's strength lies in its versatility for SEO and digital strategy development. The choice between Jepto and Semrush depends on specific needs; Jepto streamlines data-driven performance tracking, while Semrush provides a broader toolkit for comprehensive digital marketing analysis.

Jepto: Pros & Cons

Comprehensive analytics: In-depth insights for data-driven decision-making, enhancing campaigns
Efficiency through automation: Time-saving automation streamlines marketing operations
Integration versatility: Seamlessly integrates with diverse marketing tools, ensuring data flow
Learning curve: Advanced features might have a steeper learning curve
Cost consideration: Pricing could be limiting for smaller budgets
Customization complexity: Advanced customization may require technical expertise

Best features

  • - Quickly detect anomalies

  • - Efficiently manage KPIs

  • - Manage ad spend

  • - Automate tasks and save time

  • - Stay ahead of the competition with market insights

  • - Collaborate with ease using team management

  • - Centralize data

  • - Streamline your workflow with task templates

Jepto pricing

Basic

$10 / month

Starter

$99 / month

Plus

$299 / month

Pro

$499 / month
6 months free on Basic Plan (Save $60)
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logo content beta

Description

Content Beta allows you to quickly add a graphic designer, video editor or motion designer to your marketing team without the cost or risk of hiring in-house talent. Flat monthly fees starting $990 per month. Exclusively yours, 30-day guarantee.

Content Beta compared to Semrush

Semrush has better positive reviews compared to Content Beta: 97 vs 85

Content Beta is better at customer service than Semrush: 4.6 vs 4.5

Content Beta is more suitable for small businesses thanks to its good value for money than Semrush: 4.4 vs 4.3

Semrush is better at number of features than Content Beta: 102 vs 52

Content Beta: Pros & Cons

Affordable pricing: 65% cheaper than fully loaded cost of in-house design talent
No recruiter fees, no Job ads, no computers, no software, no long term contract
Top 3% design talent: Content Beta knows how to source, pick and train talent
Media: It is not possible to do on-site videography/photography
One-off projects: Not a good fit for one-off projects
Overseas talent: Your virtual team cannot come to your office and connect to your company culture

Best features

  • - Affordable premium design

  • - Expertly vetted creatives

  • - Super-fast turnaround

  • - Transparent pricing

  • - Dedicated creative crew

  • - Brand-loving crew

  • - Customizable packages

  • - Unlimited revisions

2 deals available - $1,000 in credits on any annual plan (Save $1,000)
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logo search ads

Description

SearchAds.com is the tool that will allow you to efficiently manage Apple Search Ads campaigns with all the right assets, so that your app finally stand out.

Search Ads compared to Semrush

Semrush has better positive reviews compared to Search Ads: 97 vs 91

Semrush is better at customer service than Search Ads: 4.5 vs 3.9

Semrush is easy to use compared to Search Ads: 4.5 vs 4.1

Search Ads pricing plans are more competitive than Semrush: 4.5 vs 4.3

Semrush has more functions than Search Ads: 102 vs 91

Best features

  • - Integrate tools to Apple Search Ads

  • - Automate fastidious tasks

  • - Bid on the best quality keywords

  • - Monitor campaigns

  • - Optimize your targeting

  • - Take advantage of negative keywords

  • - Leverage creative sets

  • - Get real-time insights

3 months free (Save $500)
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logo similarcontent

Description

SimilarContent helps you find the best keywords to use for your content by analyzing your competition and what people are searching for. It shows you which keywords will be most loved by both your audience and search engines in an easy-to-understand way. This helps you write engaging content that both your audience and search engines love.

SimilarContent compared to Semrush

Semrush has better positive reviews compared to SimilarContent: 97 vs 85

SimilarContent is better at customer service than Semrush: 4.6 vs 4.5

SimilarContent is better at value for money than Semrush: 4.4 vs 4.3

Semrush has more functions than SimilarContent: 102 vs 52

SimilarContent: Pros & Cons

Price plan: The optimization platform offers very attractive prices
Real-time data: Similar Content measures the relevance of content with SERP results in real time
Numerous features: The topic idea generator or the question analyzer are relevant features
Analyses can be improved: The platform does not provide detailed information on keyword volumes
Trial version: The trial version of the tool only lasts 7 days
Learning curve: It takes some time to master the software

Best features

  • - Ranking predictor

  • - Readability checker

  • - Topic Ideas Generator

  • - Real-time LSI Keyword Research tool

  • - Local SEO tool

  • - Content optimizer

  • - Competitor analysis

  • - Keyword planner

SimilarContent pricing

Lifetime

One time
3 months free on the Business Plan (Save $57)
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