7 Best Alternatives to Segment in May 2024

Alternatives & Competitors to Segment

  1. 1. HubSpot
  2. 2. Synder
  3. 3. Mixpanel
  4. 4. Amplitude
  5. 5. SnowcatCloud
  6. 6. AdOpt
  7. 7. Axeptio
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Here are competitors or alternatives to Segment and other similar Cloud And Data Management software. You need to consider some important factors when choosing a tool like Segment for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Segment that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Segment. Discover sofware like HubSpot, Synder, Mixpanel or Amplitude.

List of Alternatives to Segment

From Cloud And Data Management tools, we have selected the best alternatives to Segment based on reviews for each solution and similarities with Segment. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Segment

Segment has more positive reviews than HubSpot: 97 vs 93

Segment is better at support than HubSpot: 4.8 vs 4.4

Segment is easier to use than HubSpot: 4.8 vs 4.4

Segment is more suitable for small businesses thanks to its good value for money than HubSpot: 4.6 vs 4.3

Segment is more versatile than HubSpot: 97 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

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logo synder

Description

The Synder platform saves you valuable time by fully automating your accounting and connecting all sales channels in a common ecosystem. Ideal for improving the growth of your online business.

Synder compared to Segment

Synder has better positive reviews compared to Segment: 98 vs 97

Synder is better at customer service than Segment: 4.9 vs 4.8

Segment is more user friendly than Synder: 4.8 vs 4.6

Synder is better at value for money than Segment: 4.7 vs 4.6

Segment has more functions than Synder: 97 vs 43

Synder: Pros & Cons

User interface: The UX is refined and very easy to use
Customer service: Customer support is easy to contact, pleasant and very competent
Pricing plans: Synder’s pricing is competitive with the competition
History synchronization: It is mandatory to pay for each history synchronization performed
Quickbooks synchronization: Many users had difficulties connecting the tool
Some shortcomings: It is impossible to attach backup documentation (PDF) to invoices

Best features

  • - Improve cash flow with smart payment processing

  • - Get instant transaction alerts

  • - Connect all your applications

  • - Accurately track and categorize expenses

  • - Access relevant information

  • - Automate repetitive tasks

  • - Keep your data secure

  • - Benefit from attentive customer service

Synder pricing

Starter

$13 / month

Small

$28 / month

Medium

$55 / month

Scale

$99 / month

Large

$249 / month
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logo mixpanel

Description

Mixpanel is event-based analytics for builders who need answers from their data at their fingertips. When everyone in the organization can see—and learn from—the impact of their work, they are poised to make better decisions. Companies like Uber, Netflix, Pinterest, CNN, Samsara, and Yelp use Mixpanel to understand their customers, measure progress, and endeavor to make better decisions.

Mixpanel compared to Segment

Segment has better positive reviews than Mixpanel: 97 vs 92

Segment is better at customer support than Mixpanel: 4.8 vs 4.0

Segment's user interface is more convenient than Mixpanel: 4.8 vs 4.0

Segment pricing plans are more competitive than Mixpanel: 4.6 vs 4.0

Segment is better at number of features than Mixpanel: 97 vs 55

What's the difference between Mixpanel and Segment?

Mixpanel and Segment are both analytics platforms, but they differ significantly in their focus and functionalities. Mixpanel is primarily geared towards user analytics, enabling companies to track user interactions within their website or application in real-time. It excels in its detailed event tracking and the ability to create complex funnels,...

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Best features

  • - Experiments

  • - Data warehouse connector

  • - Impact report

  • - Cohort analysis

  • - Event tracking

  • - Funnel analysis

  • - Retention analysis

  • - User profiles

  • - Notifications and messaging

  • - Data export and API

Mixpanel pricing

Enterprise

Contact sales

Starter

Free

Growth

$24 / month
1 year free (Save $50,000)
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logo amplitude

Description

Amplitude analyzes the behavior of your online users, identifies trends and patterns and provides you with all the reports and data you need to make the right business decisions.

Amplitude compared to Segment

Segment has more positive reviews than Amplitude: 97 vs 94

Segment is better at support than Amplitude: 4.8 vs 4.5

Segment is easy to use compared to Amplitude: 4.8 vs 4.0

Segment pricing plans are more competitive than Amplitude: 4.6 vs 4.3

Segment is more versatile than Amplitude: 97 vs 31

Amplitude: Pros & Cons

Data-driven decision making: Amplitude provides in-depth analytics to help you make strategic business decisions
User behavior insights: Understand how users interact with your product and optimize their experience
Powerful segmentation: Segment your user data to target specific audiences and personalize your marketing campaigns
Limited data visualization options: Amplitude offers limited options for visualizing data, restricting the ability to present information in compelling and diverse ways
Steep learning curve: Using Amplitude may require significant time and effort to fully understand and utilize its features, making it challenging for young entrepreneurs with limited resources
Pricing structure: Amplitude's pricing structure may be prohibitive for startups with tight budgets, as it is geared towards larger companies with higher data volumes

Best features

  • - Personalized recommendations

  • - A/B Testing

  • - User analytics and insights

  • - Data Management

  • - Cohort analysis

  • - Behavior tracking

  • - Funnel analysis

  • - Retention analysis

Amplitude pricing

Starter

Free

Growth

Contact sales

Enterprise

Contact sales
12 months free on the Growth plan (Save $1,000)
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logo snowcatcloud

Description

SnowcatCloud provides infrastructure for businesses to build customer-first capabilities through data collection and audience management. SOC2 Type 2 Certified.

SnowcatCloud compared to Segment

Segment has better positive reviews than SnowcatCloud: 97 vs 85

Segment is better at customer support than SnowcatCloud: 4.8 vs 4.6

Segment's user interface is more convenient than SnowcatCloud: 4.8 vs 4.5

Segment pricing plans are more competitive than SnowcatCloud: 4.6 vs 4.4

Segment is better at number of features than SnowcatCloud: 97 vs 52

SnowcatCloud: Pros & Cons

Outstanding customer support: Chat, email, Zoom, and a shared Slack channel.
Cost-Efficient at any scale: Cost-effective no matter your event volume, startup to enterprise.
Customer graph integration: Integration with Neo4j for identity resolution and marketing attribution.
Requires a data team: Snowplow requires a data team with knowledge of SQL and data modeling techniques.
Requires a data warehouse: owning a data warehouse and AWS/GCP Infrastructure is required.
No visualization layer: All your analytics needs to be driven by your own SQL models/analysis.

Best features

  • - Cost-efficient at scale

  • - Premium enrichments included

  • - Automated report generation

  • - Real-time, fully-featured Snowplow pipeline

  • - Customer knowledge graph

  • - Fully white-label domain collector

  • - Real-time, cost-efficient data transformation

  • - Personalized notifications

1 month free trial + 3 months free on the Startup plan (Save $3,000)
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logo adopt

Description

AdOpt is a consent management platform. Thanks to it, you can be sure to meet all the legal requirements of GDPR.

AdOpt compared to Segment

AdOpt has more positive reviews than Segment: 100 vs 97

AdOpt is better at support than Segment: 4.9 vs 4.8

Segment is better at value for money than AdOpt: 4.6 vs 4.4

AdOpt is more versatile than Segment: 100 vs 97

AdOpt: Pros & Cons

Simplicity: This cookie banner widget is easy to install and use
Support: The technical support is efficient
Pricing: Many services are free, but premium features are also offered
Features: The tool offers several useful features regarding customization, language and banner behavior
Limitation: This widget is sometimes not compatible with the privacy laws of all countries

Best features

  • - Effortless management of scripts

  • - Customizable cookie banner

  • - Streamline tag categorization

  • - Maintain the performance of your website

  • - Benefit from support at all times

  • - Geo-targeted consent management

  • - Smart cookie auto-detection

  • - Advanced analytics dashboard

AdOpt pricing

Starter

Free

Enterprise

Contact sales

Business

$12 / month
6 months free on any plan (Save $54)
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logo axeptio

Description

Axeptio helps you to be compliant with data protection while boosting your opt-in rate with adapted and personalized cookie banners.

Axeptio compared to Segment

Axeptio has more positive reviews than Segment: 100 vs 97

Axeptio is better at value for money than Segment: 4.7 vs 4.6

Segment has more functions than Axeptio: 97 vs 10

Axeptio: Pros & Cons

Ease of use: Axeptio is easy to use and quickly integrated
Features: The software saves time and avoids errors thanks to the automation and delegation of consents
Customer support: Technical support is fast and efficient
User experience: The interface could be more attractive
Customization: Customizations would be appreciated
Gaps: Some companies would like to see more features implemented (tracking, statistics, history, etc.)

Best features

  • - Stay compliant

  • - Personalized user experience

  • - Seamless integration

  • - Automated cookie monitoring

  • - Advanced analytics and reporting

  • - Customizable cookie templates

  • - Multi-language support

  • - Granular consent management

Axeptio pricing

Company

Contact sales

Small

$15 / month

Medium

$49 / month

Wide

$99 / month
3 months free on any plan (Save $597)
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