Wistia is a professional video hosting platform equipped with analytics and video marketing tools. It enables businesses to create, host, manage, and share videos with their customers. Key features include a customizable player, viewer engagement analytics, heatmaps, lead generation tools, and compatibility with marketing automation platforms. Wistia is ideal for marketers and businesses aiming to utilize video for commercial purposes.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Wistia?
  • 04How Wistia compare to similar software?
  • 05Who is Wistia best for according to our reviewers?
  • 06Wistia Reviews

Pros from reviewers

  • User-friendly platform: Wistia is praised for its ease of use, simplifying the process of loading videos, setting up chapters, sharing links, and embedding videos in various platforms

  • Advanced metrics: The software provides detailed metrics that help identify where videos are getting views, aiding in pinpointing areas for improvement

  • Security and control: Wistia offers gating and security options, allowing users to control who can view, share, or download their videos. It also supports various formats and automatic downsampling, creating different versions of the same video based on the viewer's connection speed

  • Integration with other tools: Wistia integrates seamlessly with other platforms like Hubspot CRM/Marketing tool, enhancing communication, collaboration, and sharing, thereby improving efficiency and productivity

  • Support and community: Wistia is commended for its excellent support and engaging user community, offering continuous learning and sharing of knowledge.

Cons from reviewers

  • High cost: At $100 a month, Wistia may not be affordable for smaller agencies or developing SMBs, making it less accessible for some users

  • Limited free account: Wistia only allows a free account to upload up to 50 videos and requires payment for larger uploads, which can be restrictive for users with a large volume of content

  • Lack of custom play button: Some users have expressed a desire for a custom play button, a feature that is currently not available on Wistia.

  • Limited editing capabilities: Despite its many features, Wistia's editing capabilities are somewhat limited, which can be a drawback for users who require advanced editing tools

  • Bandwidth-based pricing structure: Wistia's pricing structure is linked to bandwidth, meaning the more content is viewed, the more bandwidth is consumed, and the higher the cost, which can be a disadvantage for users with high traffic

Main features

Starting Price

N/A

Free Plan

No

Professional Video Hosting

Customizable Player

Marketing Tools and Analytics

Enhanced Accessibility

Integration Capabilities

What is Wistia?

Wistia is a professional video hosting platform that offers robust marketing tools and analytics. It allows businesses to create, manage, and share videos with various stakeholders. Wistia provides features such as video SEO tools, lead generation capabilities, viewer tracking, customizable video players, and the ability to embed videos on websites or share on social media. It also supports interactive transcripts and captions for improved accessibility. The platform's analytics help businesses understand viewer behavior and refine their content strategy. Wistia integrates with various CRM and marketing automation platforms for efficient workflows. It is suitable for marketers, sales teams, and HR & L&D professionals looking to effectively utilize video content.

Who is Wistia best for according to our reviewers?

  • Event Organizers: Wistia is suitable for those planning virtual summits or hosting video content. It allows users to tailor the video player to align with their brand, manage what happens after a video concludes, and establish privacy settings for their videos

  • B2B Companies: Wistia is essential for B2B companies due to its clean interface, features, creativity, simplicity, and ease of use.

  • Marketing and Training Teams: These groups can use Wistia to host their organization's marketing and training videos, simplifying the process of loading videos, setting up chapters, sharing links, and embedding in their help center

  • E-commerce Businesses: Businesses can link videos to their e-commerce site, showing a clear ROI within the initial few months. The interface is simple and intuitive to manage, deploy, and track all videos

  • Small to Medium-sized Businesses (SMBs): Despite the cost, SMBs can benefit from the engaging GIF animations Wistia provides for their videos. However, it may not be affordable for smaller agencies or developing SMBs

  • Wistia Reviews

    4.3

    Wistia rating

    4.5

    Ease of use

    4.5

    Customer service

    4.2

    Value for money

    4.3

    Likelihood to recommend

    4.5

    Features

    12 Wistia Reviews

    4.3 (12 reviews)
    • Denise Williams

      Wistia's Collaboration Features: Streamlining Project Management Efforts

      As a project manager, I've found Wistia's collaboration features to be very useful. It allows my team to easily share feedback and make edits in real-time

      June 25, 2024

    • Zane S

      Excellent Free Plan for Small Enterprises with Wistia

      I appreciate Wistia as it integrates well with my website. I require minimal video hosting and I can still utilize their free tier.

      June 16, 2024

    • Nash M

      Wistia: Unrivaled in the Game

      I've had a great experience with Wistia, particularly enjoying the engaging GIF animations it provides for our videos. However, I find it a bit expensive at $100 a month, which may not be affordable for smaller agencies or developing SMBs. Its editing capabilities are also limited, but I understand it's not primarily an editing tool. Despite these, I chose Wistia for its overall quality and switched to it due to its superiority as a software.

      June 8, 2024

    • Kevin

      Wistia: Affordable Video Hosting for Small Businesses

      As a small business owner, I appreciate Wistia's affordable pricing plans. It offers a great balance of cost and functionality, making it an excellent choice for businesses on a budget

      June 4, 2024

    • Teresa Jones

      Top Choice for Online Video Posting and Playback

      I appreciate Wistia for its support of various formats and automatic downsampling, creating different versions of the same video based on the viewer's connection speed. However, I'm not fond of the fact that Wistia only allows a free account to upload up to 50 videos and requires payment for larger uploads.

      May 25, 2024

    • Eric

      Wistia: Simplifying E-Learning Video Management

      As an e-learning content creator, Wistia has made it easy for me to organize and share my educational videos. Its intuitive interface and robust video management capabilities have significantly streamlined my workflow

      May 19, 2024

    • Christine Rodriguez

      Top-Notch Video Hosting with Wistia

      As a marketing professional, I found Wistia's video hosting features to be top-notch

      May 13, 2024

    • Rose Davis

      Appreciating Wistia: A Personal Experience

      I absolutely love so many features of the Wistia platform! It's been such a learning experience interacting with the company. I'm so glad I had the chance to fully understand their process before jumping into a year-long contract.

      May 7, 2024

    • Austin S

      BUGGY - Hours Spent, No Video Received

      I have a paid SOLO account for Wistia, costing me $3 per year. Often, I forget and create a new video, only to encounter technical issues that prevent me from downloading it.

      April 28, 2024

    • Arthur

      Undoubtedly, the Ultimate Video Hosting Solution!

      From the first time I logged in, to my most recent video upload, I've found Wistia to be an incredible software. The company is engaging and regularly shares inspiring posts with their customers. Their User Community is fantastic. I truly value the services this product offers and am excited about its future. I must praise them for their excellent work. The simplicity of the software is what I like the most. The only improvement I can suggest is the addition of a custom play button, something I've heard colleagues mention as a desired feature.

      April 23, 2024

    • Nancy J

      Valuable Insights and Customization with Analytics Tools

      its analytics tools have provided me with valuable insights into viewer engagement. The ability to customize video players to match my brand aesthetic is a definite plus

      April 16, 2024

    • Carl Jones

      Effortless Video Management and Deployment with Wistia

      I have a highly positive view of Wistia. I value its capability to establish turnstiles and gated videos, which we've successfully incorporated into our inbound campaigns. Linking videos to our e-commerce site showed a clear ROI within the initial few months. The interface is simple and intuitive to manage, deploy, and track all our videos. I appreciate being able to configure each video to permit or prohibit customer sharing, downloading, etc. It's also extremely easy to embed videos on our websites or within email campaigns. I like that the software lets me effortlessly convert videos to various sizes, dimensions, and file formats. I enjoy using the Soapbox feature, a free tool for creating videos, but I wish it was more integrated into the main Wistia platform. I opted for Wistia because it integrates seamlessly with our Hubspot CRM/Marketing tool.

      April 15, 2024