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5 Best Alternatives to Customer.io in May 2024

Alternatives & Competitors to Customer.io

  1. 1. Mailchimp
  2. 2. HubSpot
  3. 3. Freshsales Suite
  4. 4. CleverTap
  5. 5. Mailivery
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Here are competitors or alternatives to Customer.io and other similar Email Marketing software. You need to consider some important factors when choosing a tool like Customer.io for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Customer.io that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of Customer.io. Discover sofware like Mailchimp, HubSpot, Freshsales Suite or CleverTap.

List of Alternatives to Customer.io

From Email Marketing tools, we have selected the best alternatives to Customer.io based on reviews for each solution and similarities with Customer.io. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

1. Mailchimp
4.5 (4 reviews)
1 deal available

Email Marketing Marketing Automation Lead Management

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to Customer.io

Customer.io is a better solution for customer support than Mailchimp: 4.7 vs 4.0

Mailchimp is easier to set up than Customer.io: 4.5 vs 4.4

Mailchimp has more functions than Customer.io: 139 vs 92

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
Get deal
logo hubspot

2. HubSpot
4.5 (4 reviews)
2 deals available

Prospecting CRM Marketing Automation Content Marketing

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to Customer.io

HubSpot has more positive reviews than Customer.io: 93 vs 92

Customer.io is better at support than HubSpot: 4.7 vs 4.4

Customer.io is more suitable for small businesses thanks to its good value for money than HubSpot: 4.4 vs 4.3

Customer.io is more versatile than HubSpot: 92 vs 62

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

2 deals available - 75% off for 1 year (Save $7,000)
View the 2 deals
logo freshworks crm

3. Freshsales Suite
4.3 (4 reviews)
1 deal available

CRM Lead Management

Description

Freshsales Suite uses the power of artificial intelligence to make salespeople's jobs easier with more complete and reliable automations (lead generation, lead qualification, automated scenarios, lead scoring, etc.).

Freshsales Suite compared to Customer.io

Customer.io has better positive reviews than Freshsales Suite: 92 vs 91

Freshsales Suite is easier to set up than Customer.io: 4.5 vs 4.4

Customer.io is better at number of features than Freshsales Suite: 92 vs 91

Freshsales Suite: Pros & Cons

Simplicity: The tool is easy to use
Features: Advanced services are offered, as well as ways to customize reports
Integration: This CRM software can easily be linked with other Freshworks tools
Pricing: The price can be high depending on your needs
Support: Several users have commented on the slow and inefficient customer service
Bugs: Technical problems were sometimes noticed

Best features

  • - Contact management

  • - Transaction management

  • - Sales campaigns & events tracking

  • - Automate sequences & workflows

  • - Reporting & Analytics

  • - Mobile app

  • - Sales forecasting

  • - Artificial intelligence

Freshsales Suite pricing

Growth

$18 / user / month

Pro

$47 / user / month

Enterprise

$83 / user / month
90% off the Pro plan for 1 year (Save $100,000)
Get deal
logo clevertap

4. CleverTap
4.3 (4 reviews)
1 deal available

Customer Experience Marketing Automation Customer Experience Marketing Automation

Description

To increase your marketing performance and accelerate your business growth, CleverTap is ideal. This comprehensive solution improves engagement and retention with relevant features and advanced analytics for your strategy.

CleverTap compared to Customer.io

Customer.io is better at customer service than CleverTap: 4.7 vs 4.5

CleverTap is easy to use compared to Customer.io: 4.5 vs 4.4

Customer.io pricing plans are more competitive than CleverTap: 4.4 vs 4.1

Customer.io has more features than CleverTap: 92 vs 80

CleverTap: Pros & Cons

Analytics reporting: The platform’s analytics features are extensive and powerful
Automation: The marketing automation options are relevant
Customer service: The Clevertap customer retention tool has an excellent customer support team
Complex to use: It is difficult for some users to integrate Clevertap into a website
Pricing plan: The price of the tool can increase rapidly depending on the size of the company
Query processing: With a large data set, slowness can be observed

Best features

  • - Track and analyze user behavior in real-time

  • - Significantly increase your revenues

  • - Create cross-channel campaigns easily

  • - Effectively segment your customer base

  • - Benefit from a robust infrastructure

  • - Create personalized experiences with AI-powered recommendations

  • - Optimize your campaigns with A/B testing

  • - Automate your user retention strategy with Journeys

CleverTap pricing

Advanced

Contact sales

Cutting Edge

Contact sales

Essentials

$99 / month
50% off the Essentials plan for 1 year (Save $450)
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logo mailivery

5. Mailivery
4.3 (4 reviews)
1 deal available

Email Marketing

Description

Mailivery improves your sender reputation so that the emails you send reach their recipients, and do not end up in spam.

Mailivery compared to Customer.io

Customer.io has better positive reviews compared to Mailivery: 92 vs 85

Customer.io is better at customer service than Mailivery: 4.7 vs 4.6

Mailivery is easier to use than Customer.io: 4.5 vs 4.4

Customer.io has more options than Mailivery: 92 vs 52

Best features

  • - Interactions with other users

  • - Personalized AI-generated email content

  • - Smart emailing

  • - Reputation checker and spam score

  • - Smart Reputation Checker

  • - A/B testing

  • - Email scheduling

  • - Email analytics

Mailivery pricing

Outreach Starters

$55 / user / month

Outreach Pros

$80 / user / month

Outreach Gurus

$110 / user / month
50% off for the "Outreach Starters" plan (Save $240)
Get deal