Moz is a comprehensive SEO software suite that aids businesses in enhancing their online visibility, driving organic website traffic, and achieving higher search engine rankings. It offers features such as keyword research, link building, site audits, and competitive analysis. Moz enables businesses to optimize their online presence, leading to increased organic search traffic and reach.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Moz?
  • 04How Moz compare to similar software?
  • 05Who is Moz best for according to our reviewers?
  • 06Moz Reviews

Pros from reviewers

  • Comprehensive SEO toolkit: Moz Pro offers a wide range of features that help improve search engine rank, including keyword explorer, open site explorer, and a backlink checker. These tools are crucial for any digital marketing strategy and can help identify profitable keywords and uncover hidden opportunities

  • User-friendly interface: Moz Pro has a straightforward and intuitive interface that provides all the necessary data to evaluate a website's performance. This makes it one of the simplest SEO products to use, even for beginners

  • Reliable rank tracker: Moz Pro's rank tracker is as good as any other, providing accurate and comprehensive reporting on traffic, keyword movements, and individual URL rankings for any website or project

  • Excellent learning resources: Moz Pro provides excellent learning resources and guides, including video tutorials, community forums, and posts. This makes it easy for users to learn how to use the software effectively

  • Outstanding customer service: Moz has been praised for its excellent customer service, with users noting that the team is responsive, understanding, and quick to resolve issues. This level of customer care is a key advantage for users, as it ensures they can rely on Moz for support when needed.

Cons from reviewers

  • Limited digital marketing capabilities: Despite its numerous excellent features, some users believe there are other products that offer a wider range of digital marketing capabilities

  • High subscription cost: Moz-Pro is considered expensive by some users, particularly small businesses or individuals who might not be able to afford the subscription cost

  • Difficulty in cancelling service: Some users have reported difficulty in cancelling their service, with the cancellation button being hard to find and the process requiring direct contact with the company

  • Overwhelming for new users: Due to its many features, Moz-Pro can sometimes be overwhelming for new users, and while a user guide is provided, it can take time to fully understand and utilize all the tools

  • Extra cost for crucial features: Some users have reported that certain crucial features require additional payments, making the overall cost of using Moz-Pro higher.

Main features

Starting Price

N/A

Free Plan

No

Competitive insights

Keyword explorer

Site crawl diagnostics

Custom reports

Link building wizard

What is Moz?

Moz is a top-tier SEO software designed to enhance businesses' online visibility and increase organic traffic. It offers a comprehensive set of tools for various SEO tasks such as keyword research, backlink tracking, and site audits. Moz provides valuable insights and data-driven suggestions to improve website performance and outrank competitors. It also features advanced capabilities like rank tracking and on-page optimization. The software is user-friendly, making it easy for even non-technical users to implement effective SEO strategies. Additionally, Moz provides educational resources and maintains an active community to keep users informed about the latest SEO trends and best practices. It is trusted by thousands of professionals globally and is the preferred solution for businesses aiming to excel in search engine rankings and achieve sustainable growth.

Who is Moz best for according to our reviewers?

  • SEO Professionals: Moz Pro is a comprehensive toolkit that offers a wide range of features to improve search engine rank, including free tools like keyword explorer and open site explorer. It also provides excellent learning resources and guides, making it easy to use and operate for SEO professionals

  • Experienced SEO Technicians: Moz is a fantastic tool that demands a technical understanding of SEO. Its SERP checker and site auditing features are well-liked because they function effectively, and it's simple to spot spammy sites with their spam score tool

  • Digital Marketers: Moz Pro provides numerous features such as keyword explorer and backlink checker, which are crucial for any digital marketing strategy. It assists in finding both short and long-tail keywords that are profitable in a chosen niche, and uncovering lucrative or hidden keywords

  • SEO Auditors: Moz has become a preferred tool for backlink analysis, providing excellent value for SEO auditing and reporting. It is especially valued for its ability to track 'nofollow' links and perform backlink analysis, making it a crucial part of a company's marketing toolkit

  • Customer Service Professionals: Moz has demonstrated excellent customer service, swiftly resolving issues and demonstrating a high level of professionalism and understanding. They listen to their customers and take decisive action to ensure their satisfaction, making them a reliable and customer-focused digital marketing tool provider.

  • Moz Reviews

    4.8

    Moz rating

    4.5

    Ease of use

    4.5

    Customer service

    4.1

    Value for money

    4.0

    Likelihood to recommend

    4.3

    Features

    12 Moz Reviews

    4.8 (12 reviews)
    • Edward S

      Incredible Team and Highly Accommodating - MOZ Review

      I am impressed with the Moz team's ability to handle both small and large errors. I recommend it for medium to large organizations, as the time it takes to get noticed and score can be challenging for small businesses that are cash-strapped, like mine. Building my SEO and peripherals is already demanding due to my small client base in a small country. Kudos to the team. - Clint Morris

      June 22, 2024

    • Richard

      Booking Experience with MOZ Pro 3-Day Trial

      I expressed some concerns about the effectiveness of MOZ Pro SEO tools for SMEs in the Netherlands. Despite being only a 3-day trial user, MOZ took my concerns seriously. They responded within 24 hours with a professional reply. Anita G. provided tailored suggestions on how to achieve the best results. I appreciate their prompt and personalized service.

      June 15, 2024

    • Ryan M

      Moz Pro: A Top-Notch SEO Tool

      Moz is a fantastic tool, but it demands a technical understanding of SEO. Its SERP checker and site auditing features are well-liked because they function effectively, and it's simple to spot spammy sites with their spam score tool. However, Moz is pricier than other tools and some crucial features necessitate extra payments. I opted for Moz Pro because it's more scalable and I switched to it for its features and scalability. The vendor responded to my critique, asserting that given the array of tools and features offered, they believe Moz is competitively priced. They responded in May 2022.

      June 11, 2024

    • Mark Brown

      Moz's Site Audit: Your Personal SEO Consultant

      The site audit feature of Moz has been incredibly helpful in identifying and fixing technical SEO issues on my website. It's like having a personal SEO consultant at your disposal

      June 3, 2024

    • Justin Williams

      Moz's Keyword Explorer: A Game-Changer for Website Visibility

      I've been using Moz for over a year now and it has significantly improved my website's visibility on search engines. The keyword explorer tool, in particular, has been a game-changer for me

      May 26, 2024

    • Karen

      Moz Technical SEO Certification Review

      The Moz Technical SEO Certification offers a solid base for SEO practitioners. The content was well-structured, well-delivered, and easy to understand for beginners. However, I felt the assigned tasks could have been more comprehensive. They seem to assume that the user has the required knowledge and tools to complete them. Also, the content appears a bit outdated. Despite these, I would still recommend this course.

      May 18, 2024

    • Beckham G

      Superb Comprehensive Software

      I believe that Moz is a reliable software and its rank tracker is as good as any other. I find Moz to be one of the simplest SEO products to use, with a straightforward and intuitive interface that provides all the necessary data to evaluate a website's performance. Despite Moz's numerous excellent features, I believe there are other products that offer a wider range of digital marketing capabilities. I selected Moz Pro because I wanted to use it in conjunction with other tools for SEO testing. I value the vendor's response and it's reassuring to know that Moz Pro was the right choice for me.

      May 14, 2024

    • Zachary Miller

      Effortless Keyword Research and Link Building with User-Friendly Interface

      it has made keyword research and link building a breeze. The interface is user-friendly and the data provided is invaluable for my marketing strategies

      May 4, 2024

    • Sharon N

      Your Speed and Efficiency Impressed Us: A Review on Moz Software

      I was impressed by the speed and efficiency in resolving the issue with Moz. It's clear that their expertise was critical in the outcome. Moreover, I believe their streamlined SOP significantly contributed to the success.

      April 27, 2024

    • Emily F

      Excellent Service and Business Integrity with Moz

      I tried a trial subscription of Moz to explore its features. They were good but lacked a specific function I needed. I thought I had cancelled after a month, but I hadn't, resulting in a charge. I contacted them and they quickly understood and refunded the charge. While I'm not an expert on their technology, I can vouch for their excellent service and business ethics.

      April 20, 2024

    • Alexander Williams

      Top-tier SEO Tool with Exceptional Learning Materials

      Moz-Pro is more than just an SEO software, it's a platform that offers tools and training that I trust for guaranteed results. It has a variety of features that meet my needs, including free tools like keyword explorer and open site explorer. It also has a chrome extension, Moz Bar, which provides information about domain rank or page authority. However, to access certain tools, I need to subscribe to Moz-Pro. Moz-Pro is a comprehensive toolkit with a wide range of features that help improve search engine rank. It also provides excellent learning resources and guides. I can learn from its video tutorials and guides, and if I'm unsure how to use it, there are guides, packages, community forums, and posts to help me. Despite having many SEO tools, Moz-Pro is easy to use and operate. However, there are some downsides to Moz-Pro that I need to consider.

      April 15, 2024

    • Patricia A

      Impressed with Moz's SEO Tools

      I've been using Moz for several months now and I'm thoroughly impressed with its comprehensive SEO tools

      April 14, 2024