Pros from reviewers
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Valuable insights into potential clients and competitors: SpyFu provides detailed insights into potential clients, competitors, and national brands, helping users understand where they stand in comparison and informing their marketing strategies
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User-friendly interface: The software's user interface is easy to navigate, offering various ways to extend searches by identifying more competitors and studying their strategies
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Reliable source of information: SpyFu quickly adapts to changes in algorithms or data collection methods, making it a reliable source of information, especially for SEO
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Provides insights for PPC & SEO tasks: SpyFu is a crucial tool for PPC & SEO tasks, providing valuable insights into keyword and competitor research, which are key to SEO & PPC
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Quick access to information for ad campaigns: SpyFu provides quick access to information for ad campaigns with potential buyers and for optimizing campaigns, making it a valuable tool for marketers.
Cons from reviewers
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High cost: Despite the valuable insights and data provided by SpyFu, the cost of the software can be a barrier for small agencies or businesses operating on a tight budget
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Limited keyword ideas: The software only provides five keyword ideas for each analysis type, which may not be sufficient for comprehensive competitor analysis
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Inaccurate data: While SpyFu provides estimates for keyword and competitor research, the data is not always entirely accurate, which can limit its reliability for strategic decision-making
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Limited data sources for PPC: The data sources for PPC are limited to AdWords, excluding other platforms like Yahoo and Bing, which can limit the comprehensiveness of the analysis
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Poor customer service: Some users have reported difficulties in contacting SpyFu's customer service, including issues with communication and resolution of problems such as double charging and cancellation of subscriptions.
Main features
Starting Price
Free Plan
Competitor keyword research
Backlink analysis
SEO rank tracking
Domain history
Custom reporting
Starting Price
$39
/ month
Free Plan
No
Competitor keyword research
Backlink analysis
SEO rank tracking
Domain history
Custom reporting
What is SpyFu?
How SpyFu compare to similar software?
Product
Price
$39
/ month
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
If you can afford it, SEMRush is definitely better than Spyfu. It has a lot of useful features that Spyfu doesn’t.
For example, SEMRush has a lot of social media analysis and tracking tools. It’s an integrated part of competitor research, and it’s really useful to anyone trying to build a presence on social media. Spyfu, unfortunately, doesn’t offer any social media insights.
SEMRush also has a lot of on-page SEO tools, like their site audit. This will help you identify areas of improvement for your site, and rank better on the SERP. Spyfu doesn't help with on-page optimization.
Besides the tools missing from Spyfu, SEMRush also has more in-depth analytics, and better reporting tools. If you’re an agency and you need detailed breakdowns for your clients, SEMRush is the better choice. But Spyfu also supports white labeling, so it’s not a bad pick either.
Just don’t expect too many integrations. Spyfu only integrates with about a handful of services, while SEMRush works with hundreds of...
Who is SpyFu best for according to our reviewers?
PPC & SEO Specialists: These users find SpyFu crucial for tasks like keyword and competitor research. They appreciate the insights it provides into their competition's strategy, but might find the data not entirely accurate and the data sources for PPC limited
Digital Marketing Agencies: These agencies can use SpyFu for competitor analysis, keyword targeting, and understanding where their clients stand compared to their competitors. However, for smaller agencies, the cost might be a barrier and they might need more keyword ideas than what SpyFu provides
SEO Professionals: These individuals find SpyFu indispensable for its data presentation and ability to quickly adapt to changes in algorithms or data collection methods. They rely on it for identifying competitors and studying their strategies, but might find the cost a barrier and wish for more PPC level insights
Business Owners in Competitive Online Sectors: These users value the quick access to information for ad campaigns and the insights SpyFu offers for optimizing their campaigns. They might find the tool lacking in some data and have issues with navigation due to extensive reports
Dissatisfied Users: These users have had negative experiences with SpyFu, citing issues like double charges, site crashes, lack of customer service, and problems with downloading reports. They might also find the data and features lacking and have difficulties getting in touch with anyone from SpyFu.
SpyFu Reviews
4.1
SpyFu rating
4.5
Ease of use
4.5
Customer service
4.3
Value for money
4.2
Likelihood to recommend
4.3
Features
12 SpyFu Reviews
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Greta
Outstanding Value in SEO Tools
I have been using SpyFu for the past 3 years and find it extremely valuable for my SEO and AdWord needs. Their customer support is always ready to assist me whenever I need help. In comparison to other Ad and SEO tools, SpyFu offers excellent analytics. I frequently use it to compare SEO and Ads before taking on new clients. It also provides a handy AdWords template to kickstart my projects and the monthly reports and monitoring are quite good. It's a great value for money with its useful tools. However, I do wish it had more tools for local businesses, but I've been able to find work-arounds to get what I need for new projects.
June 25, 2024
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Theresa
Desire for Expanded Keyword Database
While I find SpyFu to be one of the best tools for gathering and analyzing competitive keywords, my team has had difficulties obtaining baseline monthly search volume for identifying new keyword opportunities. This is not surprising given we operate in a niche sector, but we have found other tools that better meet these specific needs.
June 16, 2024
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Dexter G
Unlock a Treasure Trove of Knowledge with Spyfu
I found Spyfu to be a valuable tool offering detailed insights, especially about our competitors. The information was extremely detailed, showing the strategies of top performers, which was very informative. However, I sometimes struggled with navigation due to the extensive reports and the need to switch between tabs. I also found the general summary to be insufficient.
June 11, 2024
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Scott Johnson
Exceptional Tool, Delivers Valuable Insights at an Affordable Cost
I highly value the quick access to information for ad campaigns with potential buyers and for optimizing my team's campaigns provided by SpyFu. I have no issues with this product as it performs as advertised. Moreover, the cost is quite fair for the outstanding campaigns and insights it offers.
June 1, 2024
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Elizabeth D
Unparalleled Marketing Insights into Competitors' Websites!
I find SpyFu extremely user-friendly. By simply entering a competitor's domain, I can immediately access a plethora of insights on their PPC, SEO, and back-linking strategies. I particularly appreciate the feature that allows me to create keyword lists for PPC campaigns based on the keywords SpyFu identifies competitors bidding on in real-time. This information can be vital for businesses in highly competitive online sectors. However, there are instances when data is not available, which can be annoying. It seems like 20% of the time, SpyFu is estimating the organic keywords for competitor websites.
May 25, 2024
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Anna Miller
Gave it a Shot, but Data and Features Fell Short
I tried Spyfu but was disappointed as the data and features were lacking. I needed local page ranking which was not available. I found SEMrush, although more expensive, to provide better results. My preferred choice is Mondovo.com due to its superior metrics, including MOZ and SEMrush, and excellent reporting.
May 18, 2024
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Joan Miller
Precision SEO Strategies with Comprehensive Keyword Research
its comprehensive keyword research capabilities have allowed me to optimize my clients' SEO strategies with precision. The competitive analysis feature has given me insights into my competitors' strategies, enabling me to make informed decisions about my own approach
May 13, 2024
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Vincent J
SpyFu: A Thorough Detective in the World of SEO
I've found that SpyFu has a unique charm to it. Yes, it may take a bit of time to perform a search, but I see it as a testament to the thoroughness of the software. It's like a diligent detective, taking its time to ensure no stone is left unturned. It's a site that has its quirks, but once you get the hang of it, it's quite an adventure. If you're someone who appreciates the journey as much as the destination, you'll find it quite fitting. And their customer service? They may only be available for a short time each day, but when they are, they're all in. It's quality over quantity. So, if you're someone who values patience and thoroughness, SpyFu is definitely for you!
May 4, 2024
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Quinton S
Essential Tool for Competitor Analysis: SpyFu
My experience with SpyFu has been outstanding. It has given me valuable insights into potential clients and has helped me understand where my clients stand compared to their competitors and national brands. SpyFu is my go-to software for competitor analysis for both my clients and myself. While other platforms offer similar features, SpyFu's data presentation through graphs and figures simplifies the decision-making process for keyword targeting. However, as a small two-person agency, it's slightly out of our budget. The five keyword ideas it provides for each analysis type are not enough, so we rely more on larger metrics like average rank and cost-per-click. Even though I believe subscribing to the product would provide us with more information, we can't afford it at the moment.
April 27, 2024
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Roy Smith
SpyFu: A Must-Have Tool for Digital Marketing
I've found SpyFu to be an invaluable tool in my digital marketing arsenal
April 23, 2024
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Michael Williams
Outstanding Resource for Competitive Insight
I appreciate the accuracy of SpyFu in showing my competitors' organic and paid keywords. I find the ad history feature, which lets me see my competitors' ad copies, very useful. The AdWords Advisor feature that suggests new keywords to bid on is also quite handy. Overall, it's a great tool for understanding what competitors are doing. It's even useful when bidding for new keywords, as it allows me to see other successful ad copies. However, the tool is not all-encompassing. If you're looking for a single tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. While their competitor research features may not be as good as SpyFu's, they offer wider features like backlink audit, technical SEO audit, etc.
April 15, 2024
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Zachary
An Excellent Experience with Spyfu's Professional Package
I am absolutely thrilled with Spyfu! I opted for their Professional package, which was a steal at just $39 for the first month. To my surprise, I noticed two transactions labeled as Groceries on my bank statement. When I reached out to their representative, they were quick to address my concerns. They assured me that it was a simple error and promptly refunded one $39 payment. I was impressed by their swift response and resolution. They even went a step further and paused my subscription to ensure no further charges until the issue was fully resolved. I've invested $78 so far, and I can confidently say it's worth every penny. Plus, ever since I provided them with my email address, I've been receiving a ton of exciting offers and updates, which I find really engaging. It's been a fantastic experience overall!
April 14, 2024