Pros from reviewers

• Comprehensive software: Omnisend is a complete software package that offers a range of features for email marketing, including SMS campaigns, automations, and templates. It is also reasonably priced, making it a cost-effective choice for businesses

• User-friendly with excellent customer service: Omnisend is praised for its user-friendly interface and top-notch customer service. The software is easy to navigate, and the customer service team is always speedy, friendly, and helpful

• Advanced automation and segmentation options: Omnisend offers advanced automation and segmentation options, allowing businesses to categorize their contacts based on their purchases and interests. This feature is invaluable for targeted marketing

• Efficient for large contact databases: Omnisend is a cost-effective solution for businesses with large contact databases. It allows for efficient emailing and offers excellent e-commerce features, like user-friendly form builders

• Integration with multiple platforms: Omnisend integrates with various platforms like Shopify, enabling businesses to create intricate automatic communication workflows across different channels like email, SMS, push notifications, and Facebook.

Cons from reviewers

• Limited customization of email templates: Some users have reported that the email templates provided by Omnisend are not up to their expectations and they would prefer more customization options.

• Difficulty in managing large databases: Users with a large number of contacts have found it challenging to manage their databases and create lists, which can be a significant drawback for businesses with a large customer base.

• Issues with tracking capabilities: Some users have reported problems with Omnisend's tracking capabilities, which can affect the effectiveness of their marketing campaigns.

• Limited editing and scheduling options: Users have reported that small features within the platform could be improved for a better user experience, such as editing a campaign or sending a test email once it's been scheduled, and scheduling automations in advance.

• High pricing for advanced features: To utilize more advanced channels like SMS, push notifications, and Facebook messages, users need to subscribe to a pricier plan, which might not be affordable for small businesses.