18 Best Alternatives to ActiveCampaign in May 2024

Alternatives & Competitors to ActiveCampaign

Here are competitors or alternatives to ActiveCampaign and other similar Email Marketing software. You need to consider some important factors when choosing a tool like ActiveCampaign for your business: the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to ActiveCampaign that meets the needs of your small business. To help you compare each app and choose the right solution, we have put together a list of the best competitors of ActiveCampaign. Discover sofware like Mailchimp, HubSpot, Pipedrive or Constant Contact.

List of Alternatives to ActiveCampaign

From Email Marketing tools, we have selected the best alternatives to ActiveCampaign based on reviews for each solution and similarities with ActiveCampaign. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo mailchimp

Description

Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

Mailchimp compared to ActiveCampaign

ActiveCampaign is a better solution based on percentage of positive reviews than Mailchimp: 94 vs 92

ActiveCampaign is a better solution for customer support than Mailchimp: 4.5 vs 4.0

Mailchimp has more functions than ActiveCampaign: 139 vs 90

What's the difference between Mailchimp and ActiveCampaign?

ActiveCampaign and Mailchimp offer valuable features to automate your email marketing campaigns, elevating them to the next level. However, there are several key differences to consider when deciding which is best for your business. First is the pricing. While Mailchimp may initially appear to be the more affordable option, it pays to drill down into both platforms’ pricing structures for an accurate...

Mailchimp: Pros & Cons

Free version: The tool offers a free emailing solution, perfect for beginners
A complete tool: The famous emailing service integrates marketing automation features
Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
Lack of advanced features: Can be frustrating for an advanced user
High price: Prices increase rapidly as the number of subscribers increases

Best features

  • - Connect all your tools

  • - A/B testing

  • - E-commerce integration

  • - Advanced reporting and analytics

  • - Segment your customers finely

  • - Continuously optimize your strategy

  • - Send the right message at the right time

  • - Design impactful emails

Mailchimp pricing

Free

Essentials

$69 / month

Standard

$100 / month

Premium

$350 / month
50% off the Standard plan for 6 months (Save $1,870)
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logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

HubSpot compared to ActiveCampaign

ActiveCampaign has more positive reviews than HubSpot: 94 vs 93

ActiveCampaign is better at support than HubSpot: 4.5 vs 4.4

ActiveCampaign is easier to use than HubSpot: 4.5 vs 4.4

ActiveCampaign is more suitable for small businesses thanks to its good value for money than HubSpot: 4.4 vs 4.3

ActiveCampaign is more versatile than HubSpot: 90 vs 62

What's the difference between HubSpot and ActiveCampaign?

While ActiveCampaign and HubSpot share common CRM and email marketing features, they have several key differences. The main distinction lies in the focus and scope of their integrated tools. ActiveCampaign serves as an email marketing automation platform with a strong sales focus, supported by a dedicated CRM. As a result, it offers advanced email marketing functionality. Accessing ActiveCampaign’s CRM requires a subscription...

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Customization: The platform allows you to customize many elements to suit your business and sales processes
Free features: HubSpot’s Core CRM tool is available for free
Pricing plans: From one plan to another, the price difference can be significant
Marketing Automation : Deploying workflows can be time consuming and complex
Integration fees: These fees are in addition to the monthly fees and can be expensive

Best features

  • - Automation and workflows

  • - Reporting and analytics

  • - Lead scoring and segmentation

  • - Content management

  • - Integrations and API

  • - Sales pipeline management

  • - Sales email tracking and templates

  • - Predictive lead scoring

2 deals available - 75% off for 1 year (Save $7,000)
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logo pipedrive

Description

Pipedrive is the easy to install and use CRM software that will allow your sales team to save time and stay focused on their activities to make more sales.

Pipedrive compared to ActiveCampaign

Pipedrive is a better solution for customer support than ActiveCampaign: 4.7 vs 4.5

ActiveCampaign is better at value for money than Pipedrive: 4.4 vs 4.3

ActiveCampaign has more features than Pipedrive: 90 vs 62

Why is Pipedrive a good alternative to ActiveCampaign?

Pipedrive offers a compelling alternative to ActiveCampaign when it comes to managing sales and customer relationships. While ActiveCampaign excels at email marketing and automation, Pipedrive specializes in sales pipeline management and CRM. Pipedrive's user-friendly interface and customizable sales workflows make it a top choice for sales teams looking to streamline lead management, deal tracking, and communication with potential customers. It's designed to enhance sales efficiency and drive revenue growth. In contrast, ActiveCampaign provides a comprehensive suite of marketing automation tools. The choice between the two depends on specific business needs: prioritizing sales and CRM with Pipedrive or comprehensive email marketing and automation with ActiveCampaign.

What's the difference between Pipedrive and ActiveCampaign?

Pipedrive and ActiveCampaign each provide CRM platforms for managing customer information and tracking purchasing preferences. However, a critical difference between them is the scope of their features. Pipedrive is a dedicated CRM tool for sales teams. Designed to streamline your sales processes and deal management, it includes features such as pipeline management, lead tracking, contact management, and sales analytics. Pipedrive is ideal...

Pipedrive: Pros & Cons

Affordable pricing plan: The pricing offered by the prospecting software is affordable
Customization: From API to sales pipelines, customization is at the heart of the experience
Automation features: Pipedrive CRM software offers powerful workflow automations
Software integrations: Pipedrive does not offer integrations with SAP or Oracle
Custom fields: The number of custom fields is limited on all plans except the Enterprise plan
Customer support: Telephone support is only available in the highest price plan

Best features

  • - Manage your prospects efficiently

  • - Automate your tasks

  • - Personalized deal pages

  • - Track your teams' communications

  • - Customizable sales inbox

  • - Insights and reports

  • - LeadBooster

  • - Sales forecasting

Pipedrive pricing

Essential

$16 / user / month

Advance

$30 / user / month

Professional

$54 / user / month

Power

$70 / user / month

Business

$106 / user / month

Popular

30% discount for 12 months (Save $4,000)
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logo constant contact

Description

With this marketing solution, small businesses can finally make their voice heard. Constant Contact allows you to develop your customer base, create email marketing, or social media advertising, but also to effectively sell your products online with just one tool.

Constant Contact compared to ActiveCampaign

ActiveCampaign is a better solution based on percentage of positive reviews than Constant Contact: 94 vs 85

ActiveCampaign is a better solution for customer support than Constant Contact: 4.5 vs 4.0

ActiveCampaign pricing plans are more competitive than Constant Contact: 4.4 vs 4.0

Constant Contact has more options than ActiveCampaign: 147 vs 90

What's the difference between Constant Contact and ActiveCampaign?

When it comes to email marketing and customer relationship management, ActiveCampaign and Constant Contact often find themselves in a head-to-head comparison. Though both serve similar end goals—helping businesses manage their email campaigns and customer relations—they have some stark differences that set them apart.When it comes to automation and analytics, are the areas where ActiveCampaign excels. One of the biggest differences between the...

Constant Contact: Pros & Cons

Ease of use: The tool is easy to use
Software integrations: You can connect many software to Constant Contact
Audience segmentation: The solution offers relevant segmentation features
Expensive solution: The platform is relatively expensive for small companies
Personalization: More email personalization options would be beneficial
Customer service: Many users are not satisfied with the responsiveness of support

Best features

  • - Access comprehensive performance reports

  • - Benefit from the efficiency of Automated Marketing

  • - Connect Constant Contact with professional tools

  • - Grow your contact list quickly

  • - Create attractive marketing content

  • - Streamline your email marketing with Email Automation

  • - Track and analyze your campaigns with Google Analytics Integration

  • - Enhance engagement with social media integration

Constant Contact pricing

Lite

$12 / month

Standard

$35 / month

Premium

$80 / month
50% off for up to 1 year on the Core and Plus plans. (Save $246)
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logo omnisend

Description

Benefit from an easy-to-use, comprehensive, and powerful solution for your e-commerce platform. Omnisend helps you convert your prospects and retain your existing customers.

Omnisend compared to ActiveCampaign

Omnisend has better positive reviews than ActiveCampaign: 97 vs 94

Omnisend is better at customer support than ActiveCampaign: 4.6 vs 4.5

Omnisend is better at ease to use than ActiveCampaign: 4.6 vs 4.5

Omnisend is better at value for money than ActiveCampaign: 4.5 vs 4.4

Omnisend has more options than ActiveCampaign: 102 vs 90

Omnisend: Pros & Cons

Integration: The tool integrates with all major e-commerce platforms
Evolution: The software is regularly updated and offers new services
Features: This email marketing solution for e-commerce offers many automation and personalization services
Limitation: The software does not offer the same marketing benefits outside of e-commerce
Price: The price can be high for a small business
Handling: The learning curve is steep for those who do not have a solid foundation in the field

Best features

  • - Personalize your campaigns with Dynamic Content

  • - Engage customers with Web Push Notifications

  • - Develop email campaigns effortlessly

  • - Target your customers precisely

  • - Easily build landing pages with a drag-and-drop editor

  • - Offer an omnichannel experience to your customers

  • - Benefit from Marketing Automation

  • - Optimize the performance of your campaigns

Omnisend pricing

Free

Standard

$16 / month

Pro

$59 / month
10% off the monthly Pro Plan (Save $199)
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logo freshworks crm

Description

Freshsales Suite uses the power of artificial intelligence to make salespeople's jobs easier with more complete and reliable automations (lead generation, lead qualification, automated scenarios, lead scoring, etc.).

Freshsales Suite compared to ActiveCampaign

ActiveCampaign has better positive reviews than Freshsales Suite: 94 vs 91

Freshsales Suite is better at customer support than ActiveCampaign: 4.7 vs 4.5

Freshsales Suite is better at number of features than ActiveCampaign: 91 vs 90

Freshsales Suite: Pros & Cons

Simplicity: The tool is easy to use
Features: Advanced services are offered, as well as ways to customize reports
Integration: This CRM software can easily be linked with other Freshworks tools
Pricing: The price can be high depending on your needs
Support: Several users have commented on the slow and inefficient customer service
Bugs: Technical problems were sometimes noticed

Best features

  • - Contact management

  • - Transaction management

  • - Sales campaigns & events tracking

  • - Automate sequences & workflows

  • - Reporting & Analytics

  • - Mobile app

  • - Sales forecasting

  • - Artificial intelligence

Freshsales Suite pricing

Growth

$18 / user / month

Pro

$47 / user / month

Enterprise

$83 / user / month
90% off the Pro plan for 1 year (Save $100,000)
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logo getresponse

Description

GetResponse is a comprehensive email marketing and automation platform designed to help businesses grow their online presence. It combines powerful tools and AI solutions to aid in list building, lead generation, and effective communication with audiences.

GetResponse compared to ActiveCampaign

ActiveCampaign has better positive reviews compared to GetResponse: 94 vs 82

ActiveCampaign is better at customer service than GetResponse: 4.5 vs 4.2

ActiveCampaign is better at value for money than GetResponse: 4.4 vs 4.2

ActiveCampaign has more features than GetResponse: 90 vs 52

What's the difference between GetResponse and ActiveCampaign?

ActiveCampaign offers a variety of tools that can enhance the customer journey throughout the customer life cycle. It enables you to automate your marketing process and optimize it for profitability. While ActiveCampaign may not be the budget option, among email marketing tools it is undoubtedly one of the most comprehensive choices available. Its plans are packed with features. Are designed to cater to B2C, B2B, and eCommerce businesses...

GetResponse: Pros & Cons

Comprehensive toolset: GetResponse offers a wide range of features including email marketing, automation, webinars, and landing pages
Ease of use: With its user-friendly interface and drag-and-drop editors, GetResponse makes it easy for you to create professional emails without prior technical knowledge
Advanced automation: GetResponse’s advanced automation capabilities allow for sophisticated targeting and segmentation
Pricing flexibility: While GetResponse offers various pricing tiers, the costs can add up as you add more subscribers and require additional features
Complexity in features: Some users may find the wide array of features overwhelming, especially small businesses that might not need such extensive functionalities
Email deliverability issues: Some users have reported issues with email deliverability, which can affect the overall effectiveness of campaigns

Best features

  • - Webinars

  • - Email marketing

  • - Marketing automation

  • - Landing pages

  • - Conversion funnels

  • - Analytics and reporting

  • - List management

  • - Transactional emails

GetResponse pricing

Free

Email Marketing

$16 / month

Marketing Automation

$56 / month

Ecommerce Marketing

$111 / month
15% off monthly plans for 1 year (Save $712)
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logo engagebay

Description

EngageBay allows you to manage the entire customer lifecycle, from prospect to loyal customer, with a single tool. This, plus all the features you need from contact management to marketing automation, to support.

EngageBay compared to ActiveCampaign

EngageBay has better positive reviews compared to ActiveCampaign: 97 vs 94

EngageBay is better at customer service than ActiveCampaign: 4.9 vs 4.5

EngageBay pricing plans are more competitive than ActiveCampaign: 4.8 vs 4.4

EngageBay has more functions than ActiveCampaign: 226 vs 90

Why is EngageBay a good alternative to ActiveCampaign?

EngageBay stands out as a compelling alternative to ActiveCampaign, particularly for small to medium-sized businesses seeking an all-in-one marketing and CRM solution. EngageBay offers a comprehensive suite of tools, including email marketing, automation, CRM, live chat, and helpdesk functionality, all integrated seamlessly. What sets EngageBay apart is its affordability, as it provides a feature-rich platform at a budget-friendly price point. The user-friendly interface and customizable automation workflows make it easy for businesses to streamline marketing efforts and manage customer relationships effectively. Whether you're looking for cost-effective versatility or a unified marketing and CRM solution, EngageBay presents a strong alternative to ActiveCampaign.

What are the differences between EngageBay and ActiveCampaign?

EngageBay and ActiveCampaign cater to different aspects of marketing automation. EngageBay offers an all-in-one solution that includes email marketing, CRM, live chat, and helpdesk functions, making it an attractive choice for small to medium-sized businesses looking for a unified platform to manage customer relationships and marketing efforts. ActiveCampaign, on the other hand, is primarily focused on email marketing and automation, providing advanced features for creating intricate email campaigns and automations. It is designed for businesses with more complex marketing needs. The choice between EngageBay and ActiveCampaign largely depends on your specific requirements: a comprehensive, budget-friendly solution with EngageBay, or a specialized, feature-rich platform with ActiveCampaign for more advanced marketing strategies.

EngageBay: Pros & Cons

Interface: The tool is user-friendly and easy to use
Customer service: Support is available and efficient
Affordability: One of the most affordable all-in-one CRM solutions for SMBs
All-in-one: This marketing software brings together all useful features related to sales, automation, customer service, etc. This saves companies time and money
Integration: A few are missing
SEO: EngageBay does not offer search engine optimization
Paid automation: EngageBay offers advanced automation only on its paid plans

Best features

  • - Automate marketing tasks with ease

  • - Provide quick and efficient support

  • - Improve customer satisfaction

  • - Integrations

  • - Seamless team collaboration

  • - AI-powered lead scoring

  • - Streamline sales with a powerful CRM

  • - Create personalized customer journeys

EngageBay pricing

Free

Basic

$14 / user / month

Growth

$49 / user / month

Pro

$99 / user / month
6 months free on All-in-One Growth Plan (Save $3,000)
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logo encharge

Description

Encharge allows you to combine email marketing with behavioral analysis in a simple way. You can automatically send emails based on your customer’s actions on your website. This way you can quickly improve the relevance of your marketing strategy.

Encharge compared to ActiveCampaign

Encharge is a better solution based on percentage of positive reviews than ActiveCampaign: 99 vs 94

Encharge is a better solution for customer support than ActiveCampaign: 4.8 vs 4.5

Encharge's user interface is more convenient than ActiveCampaign: 4.8 vs 4.5

Encharge pricing plans are more competitive than ActiveCampaign: 4.8 vs 4.4

ActiveCampaign is more versatile than Encharge: 90 vs 28

Encharge: Pros & Cons

Customer support: Customer service is highly responsive and offers quality answers
Automation features: Creating automation workflows is quick and easy
Comprehensive solution: The Encharge platform is packed with features, making it one of the most complete tools on the market
Learning curve: It may take some time to master all functionalities
Landing page: The solution does not offer a landing page generator
Pricing plans: The platform is expensive for startups

Best features

  • - Create custom flows

  • - Integration freedom

  • - Behavioral insights

  • - Segment your users finely

  • - Send transactional emails

Encharge pricing

Enterprise

Contact sales

Growth

$99 / month

Premium

$159 / month
50% off for 1 year (Save $3,594)
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logo unbounce

Description

Unbounce helps you optimize your marketing actions. With a few clicks, this SaaS software allows you to design attractive and personalized landing pages. You can then reach all your conversion goals in no time.

Unbounce compared to ActiveCampaign

ActiveCampaign is a better solution based on percentage of positive reviews than Unbounce: 94 vs 93

ActiveCampaign is more suitable for small businesses thanks to its good value for money than Unbounce: 4.4 vs 4.2

ActiveCampaign is more versatile than Unbounce: 90 vs 22

Unbounce: Pros & Cons

A/B testing: A/B test integration is fast and relevant
Predefined templates: Templates are varied, high-quality and really usable
Ease of use: Landing pages are designed using drag-and-drop simplicity
Monthly limits: The solution offers monthly limits on conversions
High cost: The cost of the solution may put off some users
Customer support: Customer support and training tools are very limited

Best features

  • - One tool for all your goals

  • - Stop wasting time on copywriting

  • - Benefit from automatic conversion improvement

  • - Full integration with your daily tools

  • - Customize your landing pages

  • - Integrate a pop-up or sticky bar

  • - A/B test your pages

Unbounce pricing

Launch

$99 / month

Optimize

$145 / month

Accelerate

$240 / month

Concierge

$625 / month
20% off your first three months or your annual plan (Save $540)
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logo outgrow

Description

The Outgrow platform offers you the opportunity to interact with your customers in a qualitative way. By helping you design quizzes, surveys or evaluations, the tool helps you improve your audience’s engagement and acquire qualified leads.

Outgrow compared to ActiveCampaign

Outgrow is a better solution based on percentage of positive reviews than ActiveCampaign: 97 vs 94

Outgrow is a better solution for customer support than ActiveCampaign: 5.0 vs 4.5

Outgrow's user interface is more convenient than ActiveCampaign: 5.0 vs 4.5

Outgrow pricing plans are more competitive than ActiveCampaign: 4.7 vs 4.4

ActiveCampaign has more functions than Outgrow: 90 vs 81

Outgrow: Pros & Cons

Versatile platform: You can segment audiences, generate leads and collect data all in one place
Idea generator: Outgrow provides access to optimized templates by industry and objectives
Comprehensive tool: The platform offers to create a wide range of interactive content for all channels
Pricing plans: The cost of the solution is high
Upselling: Some users complain about the upselling interface
Learning curve: Content creation takes a while to master

Best features

  • - Create interactive forms and surveys

  • - Select and customize trendy templates

  • - Get expert help anytime

  • - Deploy an interaction-based strategy

  • - Integrate interaction templates everywhere

Outgrow pricing

Freelancer

$22 / month

Freelancer Pro

$45 / month

Essentials

$115 / month

Business

$720 / month
3 months free on the Essentials plan or 6 months free on Freelancer Pro (Save $345)
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logo adcreative.ai

Description

AdCreative is a solution for creating advertising content using artificial intelligence. Save time, reach and surprise your audience while boosting your conversion rate.

AdCreative.ai compared to ActiveCampaign

ActiveCampaign has better positive reviews than AdCreative.ai: 94 vs 80

ActiveCampaign is better at customer support than AdCreative.ai: 4.5 vs 4.1

ActiveCampaign is better at ease to use than AdCreative.ai: 4.5 vs 4.3

ActiveCampaign is better at value for money than AdCreative.ai: 4.4 vs 4.0

ActiveCampaign has more functions than AdCreative.ai: 90 vs 3

AdCreative.ai: Pros & Cons

Visual quality: AI-generated creations are of high quality
Pricing plans: The AI-powered platform offers excellent value for money
Free images: 15 million images are available to design ads
Post-creation customization: Once content is created, it cannot be customized
Video generation: This is not yet available on the platform

Best features

  • - Create engaging content

  • - Fine-tuned performance tracking

  • - Personalize your creative content

  • - Maximize conversions with AI-powered ad creatives

  • - Effortlessly write ad copy that drives results

  • - Global reach

  • - Data-driven optimization

  • - Competitor analysis

AdCreative.ai pricing

Starter

$29 / month

Premium

$59 / month

Ultimate

$74 / month

Scale-Up

$149 / month
30% off all plans lifetime (Save $5,364)
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logo sendinblue

Description

Brevo centralizes all your marketing and sales activity, from emailing to marketing automation to social media advertising. Access all the tools you need to boost your sales - in one place!

Brevo (ex. Sendinblue) compared to ActiveCampaign

ActiveCampaign has better positive reviews compared to Brevo (ex. Sendinblue): 94 vs 93

Brevo (ex. Sendinblue) is better at customer service than ActiveCampaign: 4.6 vs 4.5

Brevo (ex. Sendinblue) is easy to use compared to ActiveCampaign: 4.6 vs 4.5

Brevo (ex. Sendinblue) pricing plans are more competitive than ActiveCampaign: 4.5 vs 4.4

ActiveCampaign has more options than Brevo (ex. Sendinblue): 90 vs 87

Why is Brevo (ex. Sendinblue) a good alternative to ActiveCampaign?

Brevo stands as a compelling alternative to ActiveCampaign in the realm of marketing automation. Brevo offers a user-friendly yet powerful platform for email marketing, automation, and SMS campaigns. Its strength lies in simplicity, making it an excellent choice for small to medium-sized businesses seeking to engage customers effectively without a steep learning curve. Brevo's pricing structure, based on the number of emails sent rather than contacts, is often more cost-effective, making it a budget-friendly option. While ActiveCampaign offers advanced features, Brevo's ease of use and affordability make it an attractive alternative for businesses aiming to streamline marketing efforts.

What's the difference between Brevo (ex. Sendinblue) and ActiveCampaign?

Brevo is a platform with an easy setup process. It offers a clean user interface and helpful onboarding wizards to guide users through the setup. However, when compared to ActiveCampaign, Brevo may not have the level of comprehensiveness and advanced features. The email builder in Brevo is intuitive, it even includes an inbox preview feature, which helps with creating email campaigns.

Brevo (ex. Sendinblue): Pros & Cons

Automation features: The platform’s email automation is powerful, flexible and relevant
Free CRM software: All price plans come with an integrated sales CRM
Customer support: Customer service is responsive and can be reached via email, live chat or phone
Free plan: The 300 daily email limit is too restrictive
Software integrations: Brevo's emailing tool offers a limited number of integrations
Email customization: The solution has few email templates available

Best features

  • - Marketing automation

  • - Contact management

  • - Email marketing

  • - SMS marketing

  • - Landing pages

  • - CRM integration

  • - Analytics and reporting

  • - Transactional emails

Brevo (ex. Sendinblue) pricing

Free

Brevo Plus

Contact sales

Starter

$25 / month

Business

$65 / month

Popular

75% off the annual Business Plan (Save $5,661)
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logo powr

Description

The Powr platform allows you to design applications for your website and customize them to your needs. You can collect more leads, increase your sales or improve your customer service.

Powr compared to ActiveCampaign

Powr is better at customer service than ActiveCampaign: 4.6 vs 4.5

Powr is more user friendly than ActiveCampaign: 4.9 vs 4.5

ActiveCampaign is more versatile than Powr: 90 vs 2

Powr: Pros & Cons

Easy to use: Powr does not require coding knowledge
Versatile tool: The platform is able to help you create apps for all your needs
Customization: Everything can be customized within the application (fonts, colors, buttons, etc.)
Free version: The apps have some limitations in the free version
Interface: Many users would like a better structured and more pleasant interface
Website loading speed: Some apps slow down the users’ website

Best features

  • - Build an app for every need

  • - Manage your apps via a dashboard

  • - Easily customize your creations

  • - Benefit from a complete help

  • - Integrate your apps with your favorite tools

50% off all annual plans for 1 year (Save $540)
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logo freshmarketer

Description

Freshmarketer is an all-in-one conversion rate optimization tool for all goal-oriented fast-paced marketing teams and digital marketing agencies.

Freshmarketer compared to ActiveCampaign

ActiveCampaign is a better solution based on percentage of positive reviews than Freshmarketer: 94 vs 92

ActiveCampaign is a better solution for customer support than Freshmarketer: 4.5 vs 4.0

ActiveCampaign's user interface is more convenient than Freshmarketer: 4.5 vs 4.0

ActiveCampaign pricing plans are more competitive than Freshmarketer: 4.4 vs 4.1

ActiveCampaign has more functions than Freshmarketer: 90 vs 27

Why is Freshmarketer a good alternative to ActiveCampaign?

Freshmarketer presents a compelling alternative to ActiveCampaign for businesses seeking a dedicated and user-friendly CRO (Conversion Rate Optimization) solution. Freshmarketer offers a suite of tools for optimizing websites and marketing campaigns, including A/B testing, heatmaps, session replays, and more. What sets Freshmarketer apart is its focus on improving conversion rates and user experience. It's designed to help businesses identify and address bottlenecks in their online customer journeys, making it an excellent choice for those looking to enhance website performance and increase conversions. While ActiveCampaign excels in broader marketing automation, Freshmarketer's specialization in CRO makes it a valuable alternative for businesses prioritizing website optimization and conversion enhancement.

What are the differences between Freshmarketer and ActiveCampaign?

Freshmarketer and ActiveCampaign serve distinct purposes within the realm of digital marketing. Freshmarketer is a specialized Conversion Rate Optimization (CRO) platform, focusing on website optimization through features like A/B testing, heatmaps, and session replays. It caters to businesses looking to enhance user experience and boost website conversion rates. In contrast, ActiveCampaign is a comprehensive marketing automation platform, emphasizing email marketing, automation workflows, CRM integration, and audience segmentation. It addresses broader marketing needs, including customer engagement and lead nurturing. Choosing between Freshmarketer and ActiveCampaign depends on specific priorities: website optimization and CRO with Freshmarketer or a more extensive marketing automation suite with ActiveCampaign for comprehensive marketing strategies.

Freshmarketer: Pros & Cons

Comprehensive analytics: Get deep insights into customer behavior and optimize your marketing strategies.
Conversion rate optimization: Test, analyze and improve your website to increase conversions and revenue.
Personalization capabilities: Deliver personalized experiences to your customers, enhancing engagement and driving loyalty.
Steep learning curve: The complexity of Freshmarketer may require a significant investment of time and effort to fully understand and utilize.
Potential cost barriers: The pricing structure of Freshmarketer may be prohibitive for young entrepreneurs with limited budgets.
Limited integration options: Freshmarketer may not have the level of integration capabilities that some other software options offer.

Best features

  • - Go beyond traditional heatmaps

  • - One heatmap. Multiple pages

  • - Heatmaps for variations

  • - Device specific heatmaps

  • - Heatmaps that just works for a dynamic website

  • - Scrollmaps and Clickmaps

90% off the Pro plan for 1 year (Save $100,000)
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logo adriel

Description

Adriel provides intuitive dashboards to help brand and agency marketers identify profitable campaigns, channels, and ad creatives and create beautiful reports automatically. The platform empowers teams to make optimal decisions based on standardized cross-channel data, storytelling visualizations, and real-time performance alerts.

Adriel compared to ActiveCampaign

Adriel has better positive reviews than ActiveCampaign: 100 vs 94

Adriel is better at customer support than ActiveCampaign: 4.7 vs 4.5

Adriel's user interface is more convenient than ActiveCampaign: 4.6 vs 4.5

Adriel pricing plans are more competitive than ActiveCampaign: 4.8 vs 4.4

Adriel has more options than ActiveCampaign: 122 vs 90

Adriel: Pros & Cons

Easy to access: Easy for employees to set up and use
Customer service: Customer support is responsive and very attentive to requests
Numerous integrations: With over 600 data sources, Adriel is ideal for unifying data
Pricing plan: Adriel’s pricing is a bit steep for small to medium sized businesses
Attribution tracking: It is not possible to track attribution within the dashboard

Best features

  • - Centralize all your data

  • - Maximize the impact of your marketing

  • - Budget management

  • - Campaign scheduling

  • - Improve your Return on Investment

  • - Stimulate your team’s creative intelligence

  • - Automate performance tracking

  • - Automate marketing reports

Adriel pricing

Agency

Contact sales

Professional

$299 / month

Team

$699 / month

Enterprise

$1499 / month
$1,000 in credits on any annual plan (Save $1,000)
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logo content beta

Description

Content Beta allows you to quickly add a graphic designer, video editor or motion designer to your marketing team without the cost or risk of hiring in-house talent. Flat monthly fees starting $990 per month. Exclusively yours, 30-day guarantee.

Content Beta compared to ActiveCampaign

ActiveCampaign has better positive reviews compared to Content Beta: 94 vs 85

Content Beta is better at customer service than ActiveCampaign: 4.6 vs 4.5

ActiveCampaign is better at number of features than Content Beta: 90 vs 52

Content Beta: Pros & Cons

Affordable pricing: 65% cheaper than fully loaded cost of in-house design talent
No recruiter fees, no Job ads, no computers, no software, no long term contract
Top 3% design talent: Content Beta knows how to source, pick and train talent
Media: It is not possible to do on-site videography/photography
One-off projects: Not a good fit for one-off projects
Overseas talent: Your virtual team cannot come to your office and connect to your company culture

Best features

  • - Affordable premium design

  • - Expertly vetted creatives

  • - Super-fast turnaround

  • - Transparent pricing

  • - Dedicated creative crew

  • - Brand-loving crew

  • - Customizable packages

  • - Unlimited revisions

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logo customer.io

Description

Customer.io helps you to send targeted and personalized emails, notifications and SMS and boost the engagement rate of your prospects and customers throughout the customer journey.

Customer.io compared to ActiveCampaign

ActiveCampaign is a better solution based on percentage of positive reviews than Customer.io: 94 vs 92

Customer.io is a better solution for customer support than ActiveCampaign: 4.7 vs 4.5

ActiveCampaign's user interface is more convenient than Customer.io: 4.5 vs 4.4

Customer.io has more features than ActiveCampaign: 92 vs 90

Customer.io: Pros & Cons

Simplicity: It is easy to use and accessible to all employees
Evolution: It already offers many features (automation, customization, analysis tools) and new features are being developed
Integration: This software can be quickly integrated with other platforms
Complexity: Access to some features is difficult to perceive
Customer service: Support can sometimes be slow
Missing features: Users have reported specific marketing services missing

Best features

  • - Behavioral tracking

  • - Segmentation

  • - Automated workflows

  • - A/B testing

  • - Multichannel messaging

  • - Personalization

  • - Reporting and analytics

  • - Integration and API

Customer.io pricing

Premium

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Enterprise

Contact sales

Essentials

$100 / month
12 months free for Startup Basic Plan (Save $1,800)
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