Pros from reviewers
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Excellent support: Marketo provides excellent customer support, assisting users in navigating the software and resolving any issues that may arise
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Effective analytics: The software offers robust and effective analytics, allowing users to track and measure the success of their marketing efforts
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Excellent email deliverability: Marketo ensures high email deliverability rates, which is crucial for successful email marketing campaigns.
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Database structure: Marketo's database structure is one of its strong points, providing a solid foundation for managing and organizing customer data
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Competitive pricing: Despite being a bit expensive, Marketo's pricing is competitive in the marketing automation field, offering good value for its features and capabilities
Cons from reviewers
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Lack of improvements over time: Despite being satisfactory in terms of service quality and available features, the software hasn't shown significant improvements over the years
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Unresponsive support: The support service of Marketo is considered unresponsive, which can be frustrating for users
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Slow scripts: The scripts of Marketo are slow, which can affect the efficiency of the software
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Steep learning curve: Although Marketo is powerful, there's a steep learning curve to fully utilize it, which can be challenging for new users.
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Uncomfortable user interface: The user interface of Marketo is found to be uncomfortable compared to other well-known vendors like Salesforce, Hubspot, Optimove, and Exponea
Main features
Starting Price
Free Plan
Integration and CRM
Multi-channel marketing
Scalability
Personalization
Lead management
Starting Price
N/A
Free Plan
No
Integration and CRM
Multi-channel marketing
Scalability
Personalization
Lead management
What is Marketo?
How Marketo compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
HubSpot and Marketo are popular marketing automation solutions, offering tools to automize and enhance your digital marketing efforts. While they share many features—including lead management, email marketing, social media marketing, landing pages, and analytics—some specific differences may guide your choice as to which tool best fits your business needs.
One of the key differences is in their approach to CRM functionality. While HubSpot offers a built-in CRM, Marketo integrates with third-party CRMs like Salesforce. HubSpot’s CRM fully integrates with its other feature hubs, including marketing and sales. This makes HubSpot an excellent tool for centralizing and sharing information between your sales, marketing, and customer support teams. As Marketo integrates with third-party CRMs, it requires more configuration than HubSpot. In saying that, Marketo remains a powerful marketing automation platform focusing on features like lead management and complex nurturing workflows. If...
Who is Marketo best for according to our reviewers?
Marketing Analysts: Professionals who rely on data-driven insights to guide marketing strategies
Marketo's analytics are highly effective and provide valuable information for decision-making
IT Vendors: Companies that provide IT services and solutions
Marketo offers a range of features and satisfactory service quality that can meet their diverse needs
Marketing Automation Specialists: Individuals or teams who specialize in automating marketing processes
Marketo Reviews
4.3
Marketo rating
3.8
Ease of use
3.9
Customer service
3.8
Value for money
4.0
Likelihood to recommend
4.3
Features
13 Marketo Reviews
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Rebecca
Marketo's Impressive Social Media Marketing: Expanding Reach and Engaging Wider Audiences
I am impressed by Marketo's social media marketing capabilities, which have helped us expand our reach and engage with a wider audience
June 29, 2024
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Raymond Davis
A/B Testing: Optimizing Campaigns for Better Results
The A/B testing feature has been instrumental in helping us optimize our campaigns for better results
June 22, 2024
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Sharon Miller
Excellent Software
I find Marketo to have excellent functionality and email deliverability. It's a bit expensive, but competitive in the marketing automation field.
June 18, 2024
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Sharon B
Top-Notch Email Marketing for Improved Engagement
The email marketing feature is top-notch, allowing us to create personalized emails that have significantly improved our engagement rates
June 10, 2024
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Judith B
Potent yet requires significant learning.
I find Marketo powerful, but there's a steep learning curve to fully utilize it.
June 4, 2024
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Vincent M
Revolutionizing Customer Reach: Marketo's Mobile Marketing Feature
The mobile marketing feature of Marketo has been a game-changer for us, enabling us to reach customers on their preferred devices
May 26, 2024
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Cordelia S
Marketo's Seamless Integration with Salesforce Enhances Sales Process
As a user of Marketo, I appreciate the seamless integration with CRM platforms like Salesforce, which has greatly improved our sales process
May 19, 2024
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Angela Garcia
Marketo Analytics: Empowering Informed Marketing Decisions
Marketo's comprehensive analytics have provided us with insightful data, enabling us to make informed decisions about our marketing strategies
May 13, 2024
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Benjamin F
Saw Their Product Elsewhere and
I came across their product and decided to give it a try. I must say, I found nothing to criticize.
May 4, 2024
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Saskia S
Automation and Lead Scoring Boost Campaign Efficiency
its automation features have streamlined our campaigns and increased efficiency. The lead scoring system has been particularly beneficial in prioritizing potential clients
April 27, 2024
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Gerald W
Shortage of Fresh Features and Support in Marketo
I used Marketo five years ago when I was with an IT vendor and found it to be more than satisfactory in terms of service quality and available features. However, upon joining a new company that also uses Marketo, I've noticed that the software hasn't improved over the years. Despite having worked with other well-known vendors like Salesforce, Hubspot, Optimove, and Exponea, I find Marketo's user interface to be uncomfortable, its support unresponsive, and its scripts slow. It seems like Adobe, after acquiring Marketo, has decided to cannibalize their clients. My advice to anyone considering Marketo is to skip it and opt for any of its competitors. The only good aspects of Marketo are its database structure and pricing, but its user interface, landing page editor, outdated technology, annoying support, and lack of contract flexibility are major drawbacks.
April 21, 2024
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Logan Rodriguez
Marketo: An Invaluable Marketing Tool
As a marketing professional, I find Marketo to be an invaluable tool
April 14, 2024
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Susan R
Honestly Speaking: A Review on Marketo Software
Honestly, I believe they have excellent support. Their software is good and the analytics are really effective. Thanks!
April 13, 2024