Drift is a conversational marketing software that integrates chat, email, video, and automation to bridge the gap between businesses and customers. It facilitates real-time connection with potential customers, automates marketing tasks, and customizes customer experiences. Drift also offers analytics for improved decision-making. It is ideal for businesses of all sizes aiming to enhance customer engagement and boost conversion rates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Drift?
  • 04How Drift compare to similar software?
  • 05Who is Drift best for according to our reviewers?
  • 06Drift Reviews

Pros from reviewers

  • Real-time Customer Service: Drift's chat widget allows for real-time customer service, enabling immediate responses to customer queries and issues

  • Personalized Chatbot Experience: Drift offers a unique chatbot creation feature that enhances website visitor engagement and business KPIs by providing personalized responses to their queries

  • Conversation Marketing: Drift redefines the use of chat software by focusing on 'conversation marketing', nurturing conversations that could lead to long-term relationships

  • User-friendly and Fun: Drift is not only user-friendly but also enjoyable to use, which is crucial for software adoption

  • AI-Powered Conversation Cloud: Drift's AI-powered Conversation Cloud simplifies the personalization of customer experiences, increasing lead conversion by delivering dialogues to the right client at the right time with the right message.

Cons from reviewers

  • Complex chatbot creation: Building a strong and complex chatbot on Drift can be time-consuming and occasionally overwhelming, which may deter some users from fully utilizing this feature

  • Limited access to premium features: While the core product is free with many great features, users need to upgrade to the 'fullest license' to access the 'uber cool' tools like allowing 'chat users' to directly book an appointment into the calendar of the chosen agent

  • Misrepresentation of capabilities: During the sales process, some users have found that Drift's capabilities, particularly regarding integration and usability, were misrepresented, leading to disappointment and frustration

  • Buggy software: Both developers and salespeople have found the software to be buggy and hard to use, which can negatively impact the user experience and potentially make salespeople appear incompetent to customers

  • High cost: Despite its many features and benefits, the cost of using the fully-featured version of Drift can be prohibitive for some businesses, particularly small businesses with limited budgets.

Main features

Starting Price

N/A

Free Plan

No

AI-powered chatbots

Real-time messaging

Lead routing

In-app messaging

Meeting scheduling

What is Drift?

Drift is a top conversational marketing and sales platform that uses artificial intelligence to automate tasks, allowing sales and marketing teams to focus on strategic operations. It offers tools for chatbots, email marketing, account-based marketing, and sales automation. Drift enables businesses to engage with customers in real-time, qualify leads instantly, schedule meetings from conversations, and gain data insights. It integrates with platforms like Salesforce, Marketo, and Slack. Drift can enhance customer engagement, accelerate the sales cycle, and improve customer satisfaction for both small businesses and large enterprises.

Who is Drift best for according to our reviewers?

  • Developers: Developers can integrate Drift with other platforms like segment.io, although some users have reported bugs and issues with usability

  • Sales Representatives: Sales reps can use Drift to respond to customer inquiries instantly, eliminating delays and discovering new opportunities through the bot feature

  • Small Business Owners: Despite the cost, small business owners can benefit from Drift's AI-powered Conversation Cloud to personalize customer experiences and increase lead conversion

  • Marketing Teams: Marketing professionals can use Drift to start and nurture conversations with potential customers, enhancing website visitor engagement and other business KPIs

  • Customer Service Teams: Customer service teams can use Drift to provide real-time support to customers, answering their queries instantly within the chat and improving overall customer service.

  • Drift Reviews

    4.8

    Drift rating

    4.5

    Ease of use

    4.5

    Customer service

    4.1

    Value for money

    4.2

    Likelihood to recommend

    4.3

    Features

    13 Drift Reviews

    4.8 (13 reviews)
    • Zachary S

      Huge Admirer of Drift Software

      I'm a big fan of Drift! I work in sales for a small software company and out of all the tools we use, Drift is by far the easiest to learn and has the most useful features. Our Drift representative is also very attentive and helpful, which is somewhat rare for a small to medium business. I recommend downloading the mobile app, using live chat to connect with prospects, using the Drift Video feature to show leads you're a real person, and integrating your current lead outreach with Drift to see when prospects are on your website.

      June 29, 2024

    • George D

      Powerful AI-Driven Conversational Marketing Solution

      In my view, Drift is a complete conversational marketing tool with exceptional AI features. However, its pricing seems unfriendly for small businesses, appearing more appropriate for medium businesses with a significant marketing budget.

      June 25, 2024

    • Eugene Brown

      Drift Support is Top-Notch!

      My company is preparing to launch Drift on our website next week. The setup process has been incredibly easy, largely due to the excellent assistance from our Customer Success Manager, John R. He has been extremely helpful, providing video instructions, personal consultation meetings, and prompt responses to my email inquiries. All the resources he has provided are straightforward and comprehensive, demonstrating the platform's intuitive and user-friendly nature during setup. I am eagerly anticipating the launch of Drift on our site, thanks to the fantastic support we've received from John and the entire Drift team!

      June 17, 2024

    • Esme M

      Potent Yet Costly: Drift

      In my view, Drift is the best software for its purpose. It's easy to set up and use, and the results are quick and measurable. However, to fully enjoy its features, you need a significant budget as it's quite costly. I chose Drift for its capabilities and the reputable brands that use it. I received a response from the vendor, Julie Hogan, who thanked me for my feedback and offered further help.

      June 8, 2024

    • Jean Garcia

      Outstanding Enhancement for the Sales Team

      I genuinely appreciate Drift and the features it provides to my team. We are relatively new to the project and are beginning to see positive outcomes. Our website receives a lot of traffic and the chat feature is essential for competitiveness. We have seen millions in pipeline attributed to Drift. We plan to start using the live view feature soon to proactively engage with site visitors and improve their experience on our website.

      June 4, 2024

    • Janet J

      Boost Conversions with Live Chat using Drift

      Drift enables immediate customer messaging on any device. Its instant live chat feature improves customer service and boosts sales. While there are great premium options, the main service is free. I've tried numerous other live chat providers, but Drift is my favorite, which is why I recommend it to all my customers.

      May 25, 2024

    • Odessa G

      Drift: An Amazing Experience

      Using Drift has been an amazing experience for our company. It allows our sales reps to respond to conversations instantly, eliminating days or weeks of delay. We've also discovered numerous opportunities through the bot that we might not have found without Drift. Overall, we're extremely impressed with both the product and the Drift team, who are always eager to help and respond quickly to our queries.

      May 21, 2024

    • Lawrence J

      Comprehensive Digital Toolset in One Platform

      What I value most about Drift is its chatbot creation feature. While there are many chatbot platforms out there, Drift stands out for its ability to offer a personalized experience for website visitors, automatically answering their queries and fulfilling their needs. Once the chatbot is set up, the platform can enhance website visitor engagement and other business KPIs. However, building a strong and complex chatbot can be time-consuming and occasionally overwhelming. I received a response from the vendor, Sarah Haberman, the Senior Customer Advocacy Manager, who thanked me for my review and expressed enthusiasm for my ongoing success with Drift.

      May 14, 2024

    • Jacob Johnson

      Impressed with Drift's Seamless Integration

      I've been using Drift for a few months now and I'm thoroughly impressed with its seamless integration into our existing systems

      May 6, 2024

    • Frank Brown

      Huge Thanks for the Incredible Drift Experience!

      I had an amazing experience with Drift. The rooms were really nice, the food was good and the staff was very kind. I absolutely loved it and hope to return one day. Overall, I would rate it a 1/1. Best regards, Sophia and Peter from Copenhagen, Denmark.

      April 27, 2024

    • Diana Garcia

      Exploring the Unconventional: My Journey with Drift Software

      I've been using the Drift software for a few months now and I must say, it's been quite an interesting journey. The app has a unique way of functioning that keeps you on your toes. Their client numbers are intriguing, sparking curiosity about their authenticity. The performance of the software is something that keeps you engaged, as it's always evolving. The integrations are a bit of a challenge, but they keep you learning and growing. They have a knack for updating their API documentation without notice, which keeps you updated with the latest trends and technologies. Their tech support, while minimal, encourages you to troubleshoot and find solutions independently, enhancing your problem-solving skills. The pricing structure is quite creative and keeps you guessing. The cancellation process is not your typical straightforward procedure, but it adds a layer of complexity that keeps things interesting. Their billing terms may seem unclear at first, but once you dive deep into it, you'll find it's just another aspect of their unique approach. I've had to resort to legal complaints and chargebacks, but it's all part of the learning curve. All in all, Drift is a software that keeps you engaged, challenged, and constantly learning.

      April 20, 2024

    • York S

      Drift: Redefining Customer Chat Systems

      Once again, Drift has proven itself to be a game-changer in redefining how companies should use chat software. It's not just about 'live chat', but 'conversation marketing', which I believe is the real purpose of chat software - starting and nurturing conversations that could potentially lead to long-term relationships. I absolutely adore Drift. It's not only user-friendly, but it's also fun to use, which is vital for software adoption. Drift is one of the best examples of this I've seen in recent years. They've created an incredible product that does everything you need it to do, and the fact that it's enjoyable to use makes it even more attractive. The only downside is that while the core product is free with many great features, you need to upgrade to the 'fullest license' to access the 'uber cool' tools like allowing 'chat users' to directly book an appointment into the calendar of the chosen agent. I chose Drift not just because it.

      April 16, 2024

    • Anthony W

      Top Pick for Automated Marketing: Drift

      I believe businesses should consider using Drift to personalize their customer service approach. It's important for companies to analyze customer interactions and use the Conversation Cloud to reach out to customers at the right time. I also recommend using Drift analytics to evaluate customer service strategies, which can help businesses maximize their customer service and the value they get from Drift.In my experience, Drift is the best auto marketing platform. I use Drift's AI-powered Conversation Cloud to simplify the personalization of customer experiences. This tool allows me to increase lead conversion by delivering dialogues to the right client at the right time with the right message, thanks to AI. I also have access to robust analytics capabilities that help me measure and track customer service initiatives.However, the main drawback of using Drift is its cost. While the platform does offer a free trial and several pricing plans, the expense of using the fully-featured version of Drift can be prohibitive for some businesses.

      April 15, 2024