Heap is a digital analytics platform that automatically collects and organizes customer behavior data from websites and apps. It offers insights into user interactions, aiding businesses in making data-driven decisions. Key features include event tracking, funnel and retention analysis, and user segmentation. Heap aims to enhance customer experience, boost engagement, and optimize conversion rates.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Heap?
  • 04How Heap compare to similar software?
  • 05Who is Heap best for according to our reviewers?
  • 06Heap Reviews

Pros from reviewers

  • High-Quality Tool: Despite a learning curve and the need for some initial setup, the quality of Heap as a tool for user journey analytics and its user-friendly nature across various disciplines within an organization make it a valuable addition to any toolbox

  • Real-Time Data Access: Heap provides access to real-time data, which can be crucial in troubleshooting client issues by tracking their click history, and its reporting feature is straightforward and easy to narrow down to a specific user, time, browser, and more.

  • Comprehensive User Journey Tracking: Heap allows for detailed tracking of every step of a user's journey, making it possible to identify areas for improvement and locate bugs that may have otherwise gone unnoticed

  • Customizable Segments and Events: Heap offers excellent flexibility for customizing segments and events, allowing users to create their own building blocks for dashboards and gain a deeper understanding of user activity on their platform

  • Automatic Data Gathering: Heap automatically gathers customer data, tracking behaviors such as product interest and search categories, providing valuable insights and analytics for swift analysis and marketing funnel initiation

Cons from reviewers

  • Cost justification: It can take some time to determine if Heap is the right solution and to justify its cost, despite the immediate benefits once the contract is signed

  • Complex implementation: Despite the numerous tutorials and excellent customer service, using and implementing Heap can be a challenging task, requiring a significant learning curve

  • Time-consuming setup: Initial setup for reporting and analyzing, such as creating events and mapping pages, can be time-consuming, although it doesn't need to be updated once done

  • Poor communication: Some users have reported poor communication experiences with the company, and there are no loyalty rewards for long-term customers

  • Limited data export: Heap only allows exporting up to a certain number of rows, requiring multiple exports, and some users have found the interface to be outdated.

Main features

Starting Price

N/A

Free Plan

No

Autocapture Technology

Comprehensive Data Collection

Data Visualization

Funnel Analysis

Integration Capabilities

What is Heap?

Heap is a digital analytics platform designed to automate data collection and analysis. It tracks all customer interactions on websites and mobile apps, including clicks, form submissions, page views, etc. Heap's unique autocapture feature automatically collects and organizes raw data, eliminating the need for manual tagging or tracking code. It also offers data visualization, funnel analysis, and user segmentation features and integrates with tools like Salesforce, Marketo, and Google Ads. Heap is ideal for businesses seeking to understand their customers' online behavior and enhance their digital strategies. Special promotions are available for this cutting-edge platform.

Who is Heap best for according to our reviewers?

  • Digital Analysts: These are professionals who analyze digital data to understand user behavior. Heap is useful to them as it provides automatic tracking of every user action, eliminating the need for custom labeling and reducing tag maintenance expenses. It also allows for the establishment of past events and conversions

  • Customer Service Teams: These are teams that interact with customers to handle their inquiries and resolve issues. Heap is helpful to them as it provides access to real-time data, which is vital in troubleshooting client issues by tracking their click history. It also allows for easy reporting and narrowing down to specific user details

  • Laundry Service Users: These are individuals or businesses that use laundry services. Heap is beneficial to them as it provides a straightforward booking process and timely collection and return of laundry. It also offers excellent communication and clear invoicing.

  • Website Owners: These are individuals or businesses that own and operate websites. Heap is beneficial to them as it allows for a granular understanding of user experience on their websites. It tracks every user action, enabling the analysis of funnels, clicks, user behaviors, and more

  • Marketing Teams: These are groups responsible for promoting a product or service. Heap is advantageous to them as it automatically gathers customer data, tracking behaviors such as product interest and search categories. This enables swift analysis and marketing funnel initiation, although it does require a technical understanding

  • Heap Reviews

    4.5

    Heap rating

    4.0

    Ease of use

    4.5

    Customer service

    4.5

    Value for money

    4.2

    Likelihood to recommend

    4.5

    Features

    13 Heap Reviews

    4.5 (13 reviews)
    • Adam

      Swift Setup with Heap

      Heap is simple to implement and use, making data review possible for everyone in my office, regardless of their technical abilities. However, the customer service response time is quite slow, probably due to the large number of users they manage. It would be helpful if we could get responses from support a few hours after sending an email.

      July 1, 2024

    • Joan G

      Top-tier Analytics Solution for Our Startup!

      Thanks to Heap, I now have a clear understanding of my users' activities on my website. I believe the team is constantly improving the tool, allowing me to measure everything I need. It enables me to make informed decisions, create funnels, generate reports, and monitor various KPIs. Some reports can be slow, but it's not a significant problem. I do wish they would develop more tutorials and establish a community for sharing tips and answers.

      June 22, 2024

    • Paul F

      Heap: Unparalleled Insight for Swift Decision-Making

      I find Heap to be an excellent platform that automatically gathers customer data, tracking behaviors such as product interest and search categories. It provides valuable insights and analytics, enabling swift analysis and marketing funnel initiation. However, it demands technical understanding and has a complicated user interface. Exporting data is a lengthy process and there are limited integration options.

      June 18, 2024

    • Joan

      Recently Tested the Laundry Service

      I recently used the laundry service for the first time and was pleasantly surprised. The pick-up and return were timely. The cost may be slightly high, but I believe the quality justifies it. I'm thinking about using the service again, especially when I'm busy.

      June 11, 2024

    • Anna J

      Unlocking Market Trends with Heap

      I find Heap beneficial in understanding customer behavior, creating reports and dashboards, and making informed decisions based on accurate data. I appreciate its sleek design and ease of use. I particularly enjoy the collaboration tools that allow team involvement in preparing data paths and charts. Despite the initial setup and staff training taking time, I believe the potential returns from using Heap tools make it worthwhile.

      June 3, 2024

    • Megan N

      Heap: A Product Manager's Best Friend

      As a product manager, I appreciate how Heap allows me to segment users and understand their behavior on our platform. It's been invaluable in shaping our product roadmap

      May 25, 2024

    • Tate D

      Decent Analytics Tool, But Requires Developer Know-How and Better Customer Service

      I mainly use Heap to export customer contact details and segment them based on their actions or visited pages. The interface seems outdated and setting up events and segments requires a basic understanding of APIs and URLs. My communication experience with the company has been poor. However, it's easier to implement than other solutions. Setting up specific events and segments is time-consuming and it only allows exporting up to a certain number of rows, requiring multiple exports. There are no loyalty rewards for long-term customers and the company's staff is not good at communication.

      May 21, 2024

    • Natalie

      First Order for Bed Sheets and Towels Review

      I made my first order with Heap this week. I had many bed sheets and large towels to wash and dry, which can be challenging at this time of year as I can't hang them outside. The entire process, from booking to collection and return, was very straightforward and everything went as planned. I would recommend it!

      May 11, 2024

    • Ralph Rodriguez

      Heap: A Game-Changer for Data Analysts

      As a data analyst, I found Heap's user-friendly interface to be a game-changer

      May 7, 2024

    • Zander M

      Your Ultimate Tool for Unraveling UX Mysteries

      My experience with Heap has been extremely positive. It offers a level of capability and adaptability that is unmatched by most other analytics tools, enabling me to assess user experience on my website at a granular level. It's the simplest method I've discovered to comprehend the effect of every button, style, feature, functionality, page, and tool on my users. Heap's most notable feature is its ability to track everything from the moment it's installed on my website, even retrospectively. It records everything, allowing me to analyze funnels, clicks, user behaviors, and more in hindsight. Heap also provides excellent flexibility for customizing segments and events. It's designed for me to create my own building blocks for my dashboards, making it a powerful tool for understanding user activity on the platform. For instance, with Heap, it's not only feasible but also easy and quick to analyze the impact a new feature has on the retention of a user segment.

      April 27, 2024

    • Roger Smith

      Experience Real-Time Reporting with Heap

      I value Heap's capability to accurately pinpoint where users face problems, improving the customer experience and fostering a user-friendly interface. With Heap, I can establish past events and conversions, which is especially beneficial when deliverables often vary. Heap's automatic tracking of every user action eliminates the need for custom labeling, thus cutting down on tag maintenance expenses. In my role as an analyst, I've found Heap to be pre-optimized for intricate web and mobile apps. However, Heap's automatic recording of every user action, while advantageous, can lead to a perplexing storage issue. I've discovered that external help may be required when formulating queries to segment this data. I transitioned to Heap because it conducts dataset analyses to reveal concealed information within the user's digital journey.

      April 21, 2024

    • Juan Brown

      Compared Several Laundry Companies with Heap

      As a housekeeper, I compared several laundry companies to ensure value for money for my client. I chose LaundryHeap as it was the cheapest for my needs, despite never having used such a service before. The towels came out very clean and smelled lovely. The duvet cover wasn't ironed, but I realized that was my mistake in selecting the service. The collection and delivery times were fantastic and the driver was very nice. I even gave him a £5 tip onsite and I hope he received it. Overall, the service was fantastic.

      April 15, 2024

    • Brandon G

      An Intuitive Complement to Your Analytics Toolbox: Heap

      It took me some time to determine if Heap was the right solution for us and to justify its cost. However, once we signed the contract, we saw immediate benefits. In today's world, relying on a single analytics tool is not feasible, but Heap is a strong addition to our toolbox. Its features make it user-friendly across various disciplines within our organization. It doesn't require extensive training to master, and Heap provides ample resources for self-paced learning. There is some initial setup required for reporting/analyzing, such as creating events and mapping pages, which can be time-consuming. But once done, it doesn't need to be updated again. We chose Heap because it's more powerful in terms of user journey analytics and is easier for most of our organization to use. We didn't completely switch from GA, we just downgraded versions.

      April 13, 2024