Pros from reviewers
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Seamless integration with Shopify: Klaviyo's integration with Shopify is a game changer, making users feel in control of their marketing
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User-friendly email builder: Klaviyo offers a user-friendly email builder that produces aesthetically pleasing emails, with the ability to customize content based on desktop or mobile usage
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Built-in customer data platform: Klaviyo's built-in customer data platform offers a comprehensive one-stop solution for analyzing customer or client data on a large scale.
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Superior e-commerce focus: Klaviyo stands out as a top e-commerce marketing platform, with a dedicated approach to e-commerce and a commitment to being the best e-commerce marketing resource
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Comprehensive customization and list management: Klaviyo provides numerous automation options, such as post-order or payment emails, and reminders for abandoned shopping carts, and allows for comprehensive customization and list management
Cons from reviewers
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High cost: Klaviyo is considered expensive by some users, which can be a deterrent for small businesses or those just starting out
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Single image upload: The platform only allows for uploading one image at a time, which can be time-consuming and inconvenient for users who need to upload multiple images
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Outdated plugin: Klaviyo's plugin has been reported to cause significant slowdowns on websites and to utilize outdated code, leading to errors and deprecated code issues
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Limited form builder: If the form builder doesn't meet a user's needs, they are left to code the form themselves, which can be challenging for those without coding skills
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High SMS cost in Canada: The cost for SMS marketing in Canada is considered high, which could deter potential users in that region.
Main features
Starting Price
Free Plan
Email marketing
Segmentation
Integration
Analytics and reporting
SMS marketing
Starting Price
$45
/ month
Free Plan
Yes
Email marketing
Segmentation
Integration
Analytics and reporting
SMS marketing
What is Klaviyo?
How Klaviyo compare to similar software?
Product
Price
$45
/ month
Free plan
Yes
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
ActiveCampaign and Klaviyo are two marketing automation platforms that businesses often use to streamline their marketing efforts. While these platforms have similarities, they also have differences.
ActiveCampaign is well known for its marketing automation capabilities. It offers a range of tools and features that help with lead nurturing, email marketing, customer segmentation, and personalized messaging. One of the strengths of ActiveCampaign is its ability to automate marketing workflows and create targeted campaigns. It provides features like behavior tracking, integration with CRM systems, split testing, and detailed analytics. By using ActiveCampaign, businesses can automate their customer journeys, deliver personalized content to their audience, and optimize their marketing strategies for outcomes.
Klaviyo stands out as a platform that centers its focus on email marketing and nurturing customer relationships. It caters specifically to e-commerce businesses, empowering them to...
Klaviyo
Elevate your e-commerce success
ActiveCampaign
Marketing automation for your growth
Both well-liked email marketing platforms, Klaviyo and Mailchimp help you segment your audience, personalize your marketing, and automate email and SMS marketing campaigns. The main difference between Klaviyo and Mailchimp is their customer bases. While Klaviyo is specifically designed for e-commerce customers, Mailchimp has a broader application and is popular with freelancers and small business owners. This is reflected in the level of detail in Klaviyo’s features, which include advanced customization, analytics, and automation to help personalize customer journeys across a range of segments and manage large-scale e-commerce campaigns. Mailchimp, on the other hand, is an all-in-one digital marketing tool kit, ideal for smaller businesses or those with limited email marketing experience.
Mailchimp offers broader digital marketing channels and tools, including a website builder, template landing pages, ads, CRM, social media posts, and surveys. These features help small...
Who is Klaviyo best for according to our reviewers?
E-commerce business owners: They can benefit from Klaviyo's focus on e-commerce and its seamless integration with platforms like Shopify, which allows for better control over marketing strategies
Web developers: Despite some issues with deprecated code errors and website slowdowns, Klaviyo provides numerous automation options and allows for comprehensive customization and list management
Professionals transitioning from other platforms: Those switching from other platforms like Mailchimp can enjoy Klaviyo's additional features and superior reporting functionalities, despite some potential issues with integration and higher costs.
Email marketers: Klaviyo's user-friendly email builder and the ability to customize content based on desktop or mobile usage is a significant advantage for those who have an established email list or plans to grow one quickly
Marketing analysts: Klaviyo's built-in customer data platform offers a comprehensive solution for analyzing customer or client data on a large scale, although implementing APIs and end-to-end campaigns may require hiring some expertise
Klaviyo Reviews
4.8
Klaviyo rating
4.5
Ease of use
4.4
Customer service
4.4
Value for money
4.3
Likelihood to recommend
4.6
Features
12 Klaviyo Reviews
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Rebecca B
Valuable Investment for Audience Engagement
Overall, my experience with Klaviyo has been positive, although I find it a bit pricey. The quality of their product is undeniable and I would recommend it for those with an established email list or plans to grow one quickly. I appreciate their user-friendly email builder and the aesthetically pleasing emails it produces. The ability to customize content based on desktop or mobile usage is a significant advantage. However, I find it slightly irritating that Klaviyo only allows uploading one image at a time. They also bill based on profiles and pull all profiles from your Woocommerce account, regardless of whether they've signed up for emails. When I raised this issue, they suggested reducing the number of profiles on Woocommerce, but that would mean losing valuable customer data in an industry where customer relationships can last for decades.
June 25, 2024
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Bobby Jones
Klaviyo: Empowering Marketing Professionals with Robust Analytics
As a marketing professional, I appreciate the robust analytics provided by Klaviyo. It helps me understand customer behavior and optimize my campaigns accordingly
June 15, 2024
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Denise Davis
Template Designs Hit the Mark!
Using Klaviyo for email marketing feels extremely professional. It provides great features like report analysis and campaign scheduling. They offer impressive, well-designed templates that are easily tailored to our brand. I had to watch a few video tutorials to fully grasp it, but it didn't take too long.
June 11, 2024
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Jean Garcia
Revamped Klaviyo: Enhanced Email Editing & Personalized Content
The recent update has enhanced the simplicity of editing emails and utilizing the drag & drop feature. I also value the custom property function for personalizing content. However, I find it difficult to copy formatting across different sections.
June 2, 2024
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Anna M
Four Years and Counting with Klaviyo
I use Klaviyo daily and find no need to switch to another platform. It functions well, albeit a bit expensive. However, it's totally worth it if you're skilled in email marketing. A drawback is its high cost and the unavailability of SMS marketing in Europe. Also, the creation of forms/popups could be more sophisticated and customizable. I transitioned to Klaviyo from Mailchimp due to the removal of Mailchimp's integration with Shopify back in 2019.
May 28, 2024
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Ryan Miller
Klaviyo's Automation: A Time-Saving Game-Changer
The automation feature in Klaviyo is a game-changer. It has saved us countless hours by automating routine tasks
May 21, 2024
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Saskia G
Shining Star in a Crowded E-commerce Market
Klaviyo is fantastic from start to finish and I would recommend it to anyone. It stands out as the best among hundreds of other email marketing managers. It's focused on being the top e-commerce marketing platform and its integration with Shopify is a game changer, making me feel in control of my marketing. There's a learning curve with Klaviyo, but they provide plenty of resources for those willing to learn. I chose Klaviyo because it's more focused on e-commerce, which is my primary focus. I switched to Klaviyo for its dedicated approach to e-commerce and commitment to being the best e-commerce marketing resource.
May 11, 2024
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Eugene N
Klaviyo: Impressive Segmentation for Precise Targeting
I've been using Klaviyo for a few months now and I'm extremely satisfied with its performance. The segmentation feature is particularly impressive, allowing me to target my audience with precision
May 4, 2024
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Karen D
Klaviyo: The Ultimate Scaling Solution for Marketing
Overall, I'm a huge fan of Klaviyo as it has become our main marketing tool. We simply can't operate without it. Klaviyo delivers on its promises, offering a comprehensive solution for email, SMS, customer data, and automations. It surpasses its competitors in terms of scaling, promoting healthier lists which ultimately leads to increased revenue in the long run. However, there were a few bumps along the way. The import from Mailchimp was somewhat problematic, and there have been some unexpected issues with the sync between Klaviyo and Shopify. But, I think these issues are more related to our integration rather than the software itself. Also, the cost for SMS in Canada is quite high, which could deter some. The reason I switched to Klaviyo was because I wanted more flexibility and control over campaigns and automations. We were facing issues with a damaged sending reputation on Mailchimp. Additionally, I was in search of a platform that could seamlessly integrate with our systems.
April 29, 2024
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Cheryl E
Seamless Integration: Klaviyo Boosts Email Marketing Efficiency
Klaviyo's integration with our e-commerce platform was seamless. It has significantly improved our email marketing efficiency
April 21, 2024
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Nathan A
Commendable User-Friendly Interface of Klaviyo
Klaviyo's user-friendly interface is commendable. Even with little technical knowledge, I was able to navigate through the software effortlessly
April 13, 2024
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Holden S
Excellent Tool But Comes with Issues
As a developer, I've experienced deprecated code errors and significant slowdowns on websites using the Klaviyo plugin. I reported these issues to the Klaviyo team, but they informed me that they don't frequently update their plugin. This was two years ago and the problems still exist. Despite these issues, Klaviyo is easy to install and provides numerous automation options, such as post-order or payment emails, and reminders for abandoned shopping carts. It also allows for comprehensive customization and list management. However, using Klaviyo on a Wordpress site can significantly slow it down and it utilizes outdated code, which can lead to errors. If the form builder doesn't suit your needs, you're left to code the form yourself. The plugin doesn't update automatically and there's no option for language changes or translations. I initially switched from MailChimp to Klaviyo for its additional features, but I eventually returned to MailChimp to avoid the errors and slowdowns caused by Klaviyo.
April 13, 2024