Pros from reviewers
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Effortless scheduling of marketing automation sequences: Ortto's Autopilot feature allows users to easily schedule complex marketing automation sequences, saving significant time and effort in setting up detailed customer journeys.
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Impressive email automation feature: Ortto's email automation feature is loved by users for its complexity and high open and click-through rates, fostering warm engagement with recipients.
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Capability to deploy journeys across multiple accounts: Ortto allows users to deploy journeys across multiple accounts, providing flexibility and convenience in managing marketing campaigns.
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Direct integration with Slack: Ortto's ability to integrate directly with Slack enables easy inclusion of internal alerts in nurture programmes, enhancing communication and coordination within teams.
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Highly user-friendly: Users have praised Ortto for its user-friendliness, with numerous built-in prompts for creativity, including pre-designed customer journeys for various results, making it easy to use even for beginners.
Cons from reviewers
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Limited API triggers: Some users have reported that the actions and triggers, especially API triggers, are quite limited in Ortto, which can hinder the software's functionality
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Limited CRM compatibility: Despite its robust features, Ortto is limited in its compatibility with other CRM systems besides Salesforce, which can be a disadvantage for users who utilize different CRM platforms
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High price for large contact numbers: The price of Ortto can become quite high when dealing with large numbers of contacts and certain business plans, making it potentially cost-prohibitive for some businesses
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Limited email templates: Some users have reported that Ortto offers a limited number of email templates, requiring them to use HTML custom code to create the messages they want.
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Poor usability experience: Despite its visually appealing user interface, some users have reported that Ortto has a poor usability experience, making tasks take longer than necessary
Main features
Starting Price
Free Plan
Keyword search
AI technology
Ad creation
Auction management
Analytics
Starting Price
N/A
Free Plan
No
Keyword search
AI technology
Ad creation
Auction management
Analytics
What is Ortto?
How Ortto compare to similar software?
Product
Price
N/A
Free plan
No
Main features
Pros
Cons
Alternatives
Deal
No available deal at the moment
Who is Ortto best for according to our reviewers?
Small Businesses: Small businesses with limited resources can maximize the tool's potential with less effort, even without integrations like Salesforce and Segment
Marketing Teams: Teams that require advanced marketing automation tools for scheduling complex marketing sequences and setting up detailed customer journeys
Creative Professionals: Creative professionals can benefit from the numerous built-in prompts for creativity, including pre-designed customer journeys for various results
Novices in Digital Marketing: Individuals or teams new to digital marketing can craft personalized email marketing campaigns, although it may require a significant amount of time and focus to understand the software
Multi-Account Managers: Individuals or teams managing multiple accounts can deploy journeys across these accounts with ease, although they may need to use HTML custom code for email templates.
Ortto Reviews
4.3
Ortto rating
4.5
Ease of use
4.5
Customer service
4.4
Value for money
4.4
Likelihood to recommend
4.3
Features
13 Ortto Reviews
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Steven Johnson
Ortto: A Game-Changer in Multi-Account Journey Deployment
I appreciate Ortto software's ease of use and the capability to deploy journeys across multiple accounts. I find the Flight School and blog to be valuable resources. However, the limited email templates are a disadvantage. I have to use HTML custom code to create the messages I want for my clients and my business.
June 29, 2024
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Charlotte S
Ortto: Tailored Software Empowering Remote Collaboration
I've been able to tailor the software to fit my specific needs. The collaborative features in Ortto have made it easier for my team to work together remotely
June 25, 2024
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Brandon N
So far, so good, with customer satisfaction - Ortto Review
So far, all the products I've ordered from Ortto have been worth the price and offer good value for money. Any returns were handled quickly and refunds were promptly issued. They offer a wide selection of products and occasionally have good deals due to bonus points.
June 15, 2024
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Alexander G
Ortto: A Robust Tool with Advanced Email Automation
I love Ortto's email automation feature and its complexity if needed. The customer support is outstanding. However, I'm still waiting for the transition from the old version to the new one, which I hope will be done by year's end. I switched to Ortto because we needed more functionality.
June 11, 2024
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Mary Davis
Beware the Aesthetics: Basic Functionality with Numerous Issues
This product is only slightly better than the most basic products available. It has many limitations and has caused me a lot of frustration. The only thing I like about it is its ability to integrate directly with Slack, allowing us to easily include internal alerts in our nurture programmes. However, Autopilot has a poor usability experience that makes tasks take longer, despite the visually appealing UI. I can't copy email module HTMLs, so they always have to be built from scratch. The folder structure is inefficient and I can't edit segment criteria and names. There's no auto-populate or picklist on fields, so I have to remember field values. It lacks automated A/B testing or a global dynamic content feature, which would allow me to edit common content like email footers in one place. The reporting is very basic and inaccurate. It doesn't allow for customization by users or cohorts, limiting performance analysis. There are no built-in journey membership fields and there are issues with data timings, which slows things down.
June 2, 2024
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Jacqueline B
Efficient Workflow with User-Friendly Software
its interface is clean and easy to navigate, making it a pleasure to use. The software's robust features have significantly improved my workflow
May 28, 2024
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Kayla Davis
I adore Ortto!!!
I ordered headphones from Otto on a Thursday evening and received them by Saturday, which I found to be quite fast. Throughout the delivery process, I was consistently updated about the location of my parcel. I want to thank Otto and the delivery company, Hermes, for their quick delivery, excellent service, and high-quality product.
May 20, 2024
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Maria Johnson
Ortto Software: User-Friendly and Intuitive
I found the Ortto software to be incredibly user-friendly and intuitive
May 11, 2024
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Ryan C
Unsatisfactory: Ortto Software Review
I ordered a 22x14 bed with a mattress included in the price. The mattress is too big and does not fit the bed, which is simply ridiculous. I suggest testing the products before selling them. I will update my review after the refund process is completed, hopefully without any issues.
May 7, 2024
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Bruce
Ortto: A Seamless, High-Performing Solution
I find ortto incredibly user-friendly. It offers numerous built-in prompts for creativity, including pre-designed customer journeys for various results. I especially value the email feature as it saves me from the frequent deliverability problems I typically face with ESPs. The software also boasts impressively high open and click-through rates, with an open rate reaching up to 84%. The messages feel genuine and personalized, fostering warm engagement with recipients. Ortto provides exactly what I need, without any unnecessary features that could complicate its use. The integration of SMS, in-app messaging, email, and on-demand print supports a comprehensive approach to marketing. At the moment, I can't identify any drawbacks. Autopilot even offers a platform for suggesting ideas for future functionality.
April 27, 2024
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Jennifer
Truly Loving Ortto Software
I really enjoy using it, it has a strong engine. It's the perfect blender. I would certainly recommend it.
April 23, 2024
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William S
Anticipating Our Ortto Wardrobe: A Tale of Patience and Quality Service
I had the unique opportunity to order a wardrobe from Ortto back in November. My partner and I were thrilled to add this new piece to our home. We were initially given a delivery date of December 9, which was then updated to November 18. It was a bit of a surprise when it didn't arrive, but we were patient, knowing that sometimes things can get delayed. In January, we noticed that the payment had been processed from our bank account. We were excited, thinking that our wardrobe was on its way! We've been in constant communication with Ortto's customer service, who have been very responsive. They've been working hard to locate our wardrobe and keep us updated, which we appreciate. It's been almost 3 months since we placed our order and the anticipation is building! We're really looking forward to receiving our wardrobe, especially since we've already paid for it. I've heard some mixed reviews about Ortto, but I believe in giving everyone a fair chance. I'm confident that our wardrobe will be delivered soon and I'm excited to see it in our home. Despite the wait, I would consider ordering from Ortto again because of their responsive customer service and the quality of their products.
April 16, 2024
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Irene
Somewhat Expensive, Yet Valuable
In my view, Autopilot is very user-friendly, even for beginners. However, I find it a bit pricey. I would appreciate more competitive pricing.
April 14, 2024