Keap is a CRM and marketing automation software designed for small businesses. It facilitates efficient customer interaction management, sales process streamlining, and marketing campaign automation. Keap offers value by enhancing customer relationships, improving sales efficiency, and automating repetitive marketing tasks. Its features include contact management, email marketing, lead capture, and more. Keap aims to simplify business operations and drive growth for small enterprises.

  • 01Pros and cons from reviewers
  • 02Main features
  • 03What is Keap?
  • 04How Keap compare to similar software?
  • 05Who is Keap best for according to our reviewers?
  • 06Keap Reviews

Pros from reviewers

  • Powerful Marketing Automation: Keap's excellent marketing automation capabilities allow for efficient and effective marketing strategies, including sending promotional emails and creating personalized campaigns

  • Integration with Third-Party Tools: Keap provides the option to integrate third-party tools like Deadline Funnel and PlusThis, enhancing its functionality and versatility

  • Time-Saving Automation: Keap's automation features significantly reduce the time and effort spent on follow-up tasks and new customer onboarding, enabling superior service to clients without increasing workload.

  • Effective Contact Management: Keap offers the ability to use tags for organizing contacts, making it easier to manage and categorize contacts for personalized campaigns

  • Comprehensive Customer Relationship Management: Keap stores not only marketing and sales data but also detailed customer account information like plans, employees, invoices, subscriptions, and more, making it a comprehensive tool for managing customer relationships

Cons from reviewers

  • High cost: Keap is considered to be somewhat pricey, which may not be affordable for all businesses

  • Inconsistent email delivery: There have been issues with emails bouncing, particularly to Yahoo and Telus, resulting in inconsistent email delivery

  • Poor customer service: The customer service representatives have been reported to lack knowledge and often provide different responses to the same query

  • Steep learning curve: Keap has a steep learning curve and may require a dedicated person to manage it full-time

  • Unresolved bugs and issues: Users have reported numerous unresolved bugs and issues, including problems with contact field merging and tracking changes made to documents.

Main features

Starting Price

N/A

Free Plan

No

Attract and engage your prospects with ease

Real-time insights into your business performance

Automagician

Promotions Management

Visualize your sales process and close more deals

What is Keap?

Keap is a CRM and marketing automation software designed specifically for small businesses. It offers a range of features to manage contacts, automate marketing strategies, and restructure sales processes. Notable features include innovative email marketing techniques, flexible appointment scheduling, and an intuitive lead scoring system. Keap also supports e-commerce integration to enhance global outreach. The software aims to optimize time, enhance customer engagement, and boost revenue generation for businesses. Keap is more than just a software solution; it's a powerful tool that helps small businesses achieve sustainable growth.

ActiveCampaign and Keap are two prominent players in the digital marketing and customer relationship management (CRM) space. They offer solutions tailored for small to medium-sized businesses, but there are notable differences in their features and functionalities.


ActiveCampaign is primarily known for its advanced email marketing and automation capabilities. It allows users to create complex, automated marketing workflows that can be triggered by various user actions and behaviors. This makes it an excellent tool for businesses focusing on nurturing leads and personalizing their marketing messages. ActiveCampaign also includes CRM features, but they are more complementary to its email marketing strengths rather than the core focus.


Keap, on the other hand, is more CRM-focused. It provides robust client management tools, allowing businesses to track interactions, manage leads, and automate sales processes effectively. Keap integrates these CRM capabilities with its email marketing...

logo keap

Keap

All-in-one CRM, sales, and marketing automation software for small businesses

logo activecampaign

ActiveCampaign

Marketing automation for your growth

Who is Keap best for according to our reviewers?

  • Landscaping companies: For small landscaping companies, Keap offers improved marketing management, new automations, and better lead capturing and appointment management. It provides contact and lead management, group texting, email marketing, and automations all in one affordable software.

  • Small business owners: Keap is suitable for small business owners who need to manage contacts, send promotional emails, and automate marketing. It also provides detailed customer account information, customizable reporting methods, and reduces the time and effort spent on follow-up tasks and new customer onboarding

  • Marketing professionals: For marketing professionals, Keap offers excellent marketing automation capabilities, the ability to use tags for organizing contacts, and the option to integrate third-party tools. It also provides features like Dynamic Content for enhancing automation campaigns

  • E-commerce businesses: Keap is ideal for e-commerce businesses as it not only manages contacts but also handles e-commerce functions. It stores marketing and sales data, and detailed customer account information like plans, employees, invoices, subscriptions, and more

  • High-tech businesses: High-tech businesses can benefit from Keap's automatic lead follow-up features. It helps in promoting and following up after trade shows and webinars, and for text and email marketing. It also aids in note consolidation and performs all the functions of a more expensive fully-integrated multi-CRM system

  • Keap Reviews

    3.8

    Keap rating

    3.5

    Ease of use

    4.0

    Customer service

    3.8

    Value for money

    3.9

    Likelihood to recommend

    4.1

    Features

    13 Keap Reviews

    3.8 (13 reviews)
    • Kimberly Smith

      Been using Keap for years and got BURNED!

      I've been using Keap for years and it's been very helpful. However, I've noticed they continue to bill for additional users even after they've been removed. To remove a user, you need to go into billing and submit a request. I estimate I've lost around $5K over the years due to this issue, which I've only recently discovered.

      July 2, 2024

    • Marilyn A

      Keap's Training Resources: Unlocking Software Potential

      The training resources provided by Keap are very helpful. They've assisted me in understanding the software better and utilizing it to its full potential

      June 24, 2024

    • Keaton G

      Keap Boasts Great Features BUT

      Keap had some great features, but they often didn't work. The frequent updates were confusing and time-consuming to learn. We had to hire a trainer, which added to the cost. The process would often change, requiring us to spend more time figuring it out. Compared to other similar companies, Keap was incredibly expensive and not worth the high cost due to the constant changes and system bugs.

      June 17, 2024

    • Ann F

      Keap's Task Management: A Game-Changer for Organization

      I've found the task management feature in Keap to be incredibly useful. It helps me stay organized and ensures that I never miss a deadline or forget a task

      June 8, 2024

    • Aaron N

      Exemplary Customer Service Experience with Keap

      I've had the opportunity to interact with Keap's customer service on several occasions, particularly when dealing with payments that were mistakenly taken by a third-party partner. I was pleasantly surprised when they promptly responded with a formal letter, showcasing their commitment to professionalism. It's impressive how they stand by their partners, reflecting their loyalty and trust. I would highly recommend using Keap!

      June 2, 2024

    • Althea

      Years of Successful Business with Keap

      I have been doing business with Keap for years and have invested a significant amount of money into their services. However, 2 days ago, I noticed that client information started disappearing from our database. When I contacted them, they were unable to explain why this was happening and informed me that they only keep logs for up to two weeks. Despite their high charges, they fail to provide quality service. They also falsely represent their reviews on and Google. This has led me to question their trustworthiness.

      May 25, 2024

    • Tyler

      Keap: A Small Business Owner's Best Friend

      As a small business owner, Keap has been instrumental in helping me manage and track my client interactions. The ease of use and intuitive interface makes it a joy to use daily

      May 21, 2024

    • Victoria N

      Streamlined Customer Management with Automation

      it has streamlined my customer management process and improved my overall productivity. The automation feature is a game-changer, allowing me to focus on other aspects of my business

      May 14, 2024

    • Gabriel Davis

      High cost and challenging learning process.

      I find Keap very expensive and it has a steep learning curve. I wouldn't recommend it unless you have a dedicated in-house person to manage it full-time.

      May 5, 2024

    • Knox M

      Top-tier Marketing Automation Solution for Small Enterprises

      I find Keap to be a highly effective and powerful tool when used correctly. I utilize it for managing contacts, sending promotional emails, marketing automation, and e-commerce. As I mastered its features like tag naming conventions, Goals, and Campaign links, it became easier to use and is now one of my favorite marketing automation software. I value several features of Keap, such as the ability to use tags for organizing contacts, its excellent marketing automation capabilities, and the option to integrate third-party tools like Deadline Funnel and PlusThis. These features aid in personalizing campaigns and boosting conversions. I also find the Dynamic Content feature beneficial for enhancing automation campaigns. However, I do find Keap to be somewhat pricey. In terms of transitioning to Keap, it wasn't exactly a switch from Aweber. When I joined the organization, both Aweber and Keap were being used - Aweber for sending emails to paid members, and Keap for other functions.

      April 29, 2024

    • Evelyn A

      Keap's Impressive CRM Capabilities

      I've been using Keap for several months now and I'm thoroughly impressed with its CRM capabilities

      April 20, 2024

    • Julie R

      Explore More Options Beyond Keap

      I believe there are other options available that are much more user-friendly and cheaper than Keap.

      April 15, 2024

    • Carol F

      Exemplary Customer Service Experience with Keap

      I'm genuinely amazed at the level of engagement I've experienced with Keap. Even before I officially signed up for their service, they were already reaching out to me with emails and letters, showing their dedication to customer service. After some confusion about my account status, I was impressed by their prompt response and willingness to rectify the situation. They assured me that all my payments would be cancelled since my account was never used, and they even sent me an email confirmation of this. What really took me by surprise was their commitment to resolving the issue - they even involved their legal team to ensure everything was handled correctly. This level of dedication to customer satisfaction is rare and truly commendable. I find this service incredibly reliable and would highly recommend others to experience their proactive and thorough customer service.

      April 14, 2024